The Carbon Calculator

The AdGreen Carbon Calculator allows you to work out the carbon footprint of motion, stills and audio projects within advertising campaigns so that you can assess the environmental impact of your production activities.

The calculator is free to use for the advertising production community, and enables advertising agency and production teams to collaboratively log their production activities and see where practical changes can be made in order to reduce a project’s carbon footprint. It also allows the related parent companies, production consultancies, brands and brand parents to explore and analyse footprints for all projects within their campaign.

Go to the Carbon Calculator

Visit our carbon calculator to register for an account, measure your productions and gather data for reporting purposes.

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The Calculator Methodology

The carbon calculator has been developed from BAFTA albert’s established online tool for the Film and TV production community.

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While every effort should be made to reduce a footprint as much as possible, there are likely to be unavoidable emissions in almost every advertising production footprint, and to be carbon neutral you will need to offset them.

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Watch a Walkthrough

Do you want to see the calculator in action? Take a look at our walkthrough to see what is involved.

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Do you need a bit of extra support using the carbon calculator? We have videos, FAQs and 1-2-1 calls available.