THE ADGREEN CARBON CALCULATOR
The AdGreen Carbon Calculator allows you to work out the carbon footprint of motion, stills and audio projects within advertising campaigns so that you can assess the environmental impact of your production activities. The tool is free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend.
Our bespoke tool, created in partnership with industry stakeholders, enables advertising agency and production teams ('contributors') to collaboratively log their production activities and see where practical changes can be made in order to reduce a project's carbon footprint. It also allows the related parent companies, production consultancies, brands and brand parents ('reviewers') to explore and analyse footprints for all projects within their campaigns. Later, users will be able to generate reporting data, which can be used to inform larger company-wide reporting.
You can also watch a pre-recorded walkthrough webinar to get an overview of the tool in general. We've added a recording from one of the recent webinars to the end of this playlist, as well as a recording of our supplier webinar, to help those supplying equipment and services to production companies understand how they can support their clients.
We've compiled all you need to know into a handy playlist! Click the icon on the top right, to scroll through the videos. You can also watch through these on the Tips & Tricks section of the tool once logged in. Unsure if you're a reviewer or contributor? Check out our glossary of key terms below.
For everyone:
For contributor companies only:
For reviewer companies only:
GOT A QUESTION? CHECK HERE FIRST...
The AdGreen team have written answers to the most FAQs which may well answer your queries.
Carbon Calculator Walkthrough
Our calculator walkthrough gives you an overview of how to use the tool. You can join our free Sustainable Production training module to find out more about how you can reduce your footprint size.
REVIEWER COMPANIES
Companies whose users and admins will view (not input) carbon activity data about campaigns to which the company has been assigned (and the campaign’s associated projects). These are defined as brand parents, brands, production consultancies and advertising agency parents and holding companies.
CONTRIBUTOR COMPANIES
Companies whose users and admins will input and view carbon activity data about motion, stills and audio projects to which the company has been assigned. These are defined as advertising agencies, production companies and service production companies.
Each contributor company can act as either the principal production partner (PPP) or the third-party production partner (TPPP) on any given campaign. Privileges afforded to the contributor company depend on which role they are fulfilling on a particular campaign.
PRINCIPAL PRODUCTION PARTNER (PPP)
A role taken on by a contributor company on a particular campaign.
The Principal Production Partner is the principal supplier of production services to the advertiser, who will be billing them for said services. In most cases this will be an advertising agency. In some cases, the PPP will be an in-house agency at the advertiser, or could also be a production company, service production company, audio post-production company or visual post-production company working directly with the advertiser.
PPP users and admins set up campaigns and assign reviewer companies. PPP users and admins also set up projects within campaigns and assign TPPPs so that their users and admins can contribute activity forms in order to generate a footprint for the project (and subsequently, the campaign).
THIRD-PARTY PRODUCTION PARTNER (TPPP)
A role taken on by a contributor company on a particular campaign (meaning they only see specific projects within the campaign, to which they have been assigned by the PPP).
A further production partner that the principal production partner has engaged to provide specific production services which they themselves do not specialise in. In most cases the 3rd party production partner will be a production company contracted by an advertising agency. In some cases, the TPPP will be a service production company, audio post-production company or visual post-production company.
TPPPs users and admins contribute activity forms in order to generate a footprint for the project (and subsequently, the campaign).
USER
A role fulfilled by an individual at any company using the tool. Every user belongs to at least one company.
A user can view every project they have personally created or been assigned to (and the associated campaign details).
A user can invite other users to the project or campaign as relevant.
If they are part of a contributor company, a user can also add activity forms to the project. If the company they belong to is acting as the PPP on a particular campaign, they can also edit the campaign details and assign reviewers, and edit the details of any project held with the campaign, and assign contributors. They can also submit projects for audit.
ADMIN
A role fulfilled by an individual at any company using the tool. Every user belongs to at least one company.
An admin can view every project the company has created or been assigned to (and the associated campaign details).
An admin can invite other users to the project or campaign as relevant.
The admin is responsible for managing the company’s users. They can also perform the functions of a user.
CAMPAIGN
An entity to which projects belong. A campaign must be created before a project. Each campaign has its own overview page, where varying detail of data is visible depending on the company the user / admin belongs to.
PROJECT
Each project belongs to a campaign. A project can be defined as audio, stills or motion. Each project has its own overview page, where varying detail of data is visible depending on the company the user / admin belongs to.
ACTIVITY FORM
Each activity undertaken as part of a project is logged on its own activity form, by the relevant contributor company’s user or admin. Each activity falls under one of the activity areas: Non-filming spaces, Filming spaces, Travel and Transport, Accommodation, Materials, Disposal, Post-Production.
The carbon calculator has been developed from BAFTA albert's established online tool for the Film and TV production community. The tools share the same core calculator functionality, ensuring both industries benefit from upgrades and insight, but AdGreen's has a unique structure including bespoke user types and security rules relevant to the industry's many stakeholders. This also means the tool can flex as needed for contributors working in various different ways from one project to another.
The methodology of albert's core calculator is available here and covers the factors used to calculate the carbon of each activity input into a project. As an example, the calculator has a database of 309 electricity emission factors for different countries and states, meaning that wherever the office, studio or location is, the associated carbon will be relative to the location.
