Measure Production Emissions with Our Carbon Calculator
Sign up for a free AdGreen Carbon Calculator account to take control of your production emissions. Use the calculator to understand your high carbon items, compare production options, and identify opportunities for reduction.
Early or Final?
The carbon calculator allows users to create two types of project.
Early Insights are designed for use early in production or at bid stage, taking educated guesses and combining them with broad benchmarks to estimate the project’s carbon impact. This means you can compare different production options, such as shooting locally or abroad, and make informed carbon reduction decisions right from the start.
Final Footprints require more detailed information, and offer collaboration with other companies working on the production. They allow for more detailed footprints using information available when wrapping, and generate fuller analytics and reports. Plus they go into your dataset once finished.
Measure Production Emissions with Our Carbon Calculator
Sign up for a free account in the AdGreen Carbon Calculator to take control of your production emissions. Use the calculator to understand your high carbon items, and identify opportunities for reduction.
Measure every aspect of your advertising project
The free carbon calculator allows production companies, agencies and brands across the world to work out the carbon footprint of motion, stills and audio projects - no matter where the production takes place.
Plus the calculator is broken into activities which mirror a production budget.
The carbon measurement tool created for the industry
Reviewed Independently
Our methodology, reviewed by PwC and MediaSense, details the scope of production measurement, as well as the benchmarks that have been created, how all calculations are made for each activity, the source data sets for factors and why they have been chosen.
Developed for Global Use
Our carbon calculator includes 200+ country and region specific electricity factors, making it ideal for measuring campaigns happening around the world, and by organisations that operate internationally.
Connected for Accuracy
Our collaboration with Climatiq, who supply the factors via an API connection to the tool, allows us to provide the latest available factors, ensuring CO2e displayed for each project is up to date.
Formatted for Familiarity
The calculator has been created so that projects are arranged by production stage, with each including activities relevant to either pre-production, production, or post-production, to reflect budget sections and increase familiarity for users.
Created for Advertising Production
We have developed the calculator with brands, holding companies, creative agencies and production companies, to ensure it meets the needs of the advertising industry and asks for information in recognisable language, to make the process simple for production teams.
Reports for everybody
When you're ready to analyse your data - or share it, you can choose whether an excel download, PDF report or in tool analysis is right for the job.
Plus, see where your project ranks in comparison to the wider dataset, and your company's.
Reviewed Independently
Our carbon calculator methodology, reviewed by PwC and MediaSense, details the scope of production measurement, as well as the benchmarks that have been created, how all calculations are made for each activity, the source data sets for factors and why they have been chosen.
Used by leading companies in the advertising industry
The carbon measurement tool created for the industry
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What people are saying
AdGreen has been an invaluable resource, offering a simple and effective system to help us offset every one of our productions domestically and internationally as well as guiding our active carbon offsetting efforts throughout the entire production process. It’s become part of our DNA and we’ll continue to strive to become the greenest Lobster we possibly can.
Simon McDowell
Executive Creative Producer, Lobster
AdGreen's carbon calculator has transformed our production approach. By measuring carbon footprints across diverse locations and studios, including advanced VFX technology, we've established a baseline that guides our creative strategy. It's now ingrained in our process, shaping future creativity and production with excitement and purpose.
Lucy Moore
Head of Broadcast, McCann/Craft Manchester
AdGreen’s calculator tool is easy-to-use and continually improving - giving us confidence in our efforts to track and offset our carbon emissions. Doing so keeps our impact on the environment at the forefront of minds, helping us to challenge common-practices and seek more sustainable alternatives.
Rory Ford
Producer, The Big Sky
AdGreen allows Hurricane to align our environmental values with our clients in real terms. Reducing carbon and creating positive productions is the only way Hurricane now works.
Andy Chivers
Head of Production, Hurricane
The Business Benefits of Carbon Measurement
We have identified six benefits that carbon measurement can bring to your organisation, beyond a desire to take positive action against climate change.
Win new business
With many agencies and production companies still in the early stages of carbon measurement, becoming an early adopter and showcasing your expertise could unlock work opportunities that may have previously been unattainable.
Respond to regulation and policy
With 2030 and 2050 net zero targets getting ever closer, understanding the full picture of the emissions you are responsible for now will give you an advantage when it becomes time to declare them.
Save money
While there is a perception that sustainability equals greater spend, it is entirely possible for the reduced carbon option to be the more affordable one, and this may be the incentive an organisation needs to consider a reduced carbon approach.
Create new job opportunities
With innovation comes new opportunities. Many organisations have already introduced sustainability specific roles, and the demand for teams to upskill continues to grow.
Motivate and inspire your team
Working for an organisation which aligns with an individual’s values is becoming an increasingly important criteria for employees, and a focus on sustainability is becoming non-negotiable for many entering the workforce.
Set, meet, and exceed key targets
Understanding the carbon impact of one contained aspect of your business, such as production, can provide repeated opportunities to trial new approaches, before implementing them elsewhere.
Free to use, funded by the levy
We want to continue offering help to anyone who wants it, for free. To do this, a small voluntary levy on production spend has been introduced, which is paid by pioneering advertisers who are leading the charge on reducing their impact on the environment.
