THE ADGREEN CARBON CALCULATOR

THE ADGREEN CARBON CALCULATOR

It's only by understanding our actions that we can make changes - measurement drives behaviour.

The AdGreen online carbon calculator will launch on 29th September, and be free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend. Here's how to get involved, and a little about it's key features!

 

You can also watch our recent webinar, where we showed a sneak peak of the tool, here - note the calculator section of the event starts at 20 minutes. 

An overview of a campaign - click image to view larger

JOIN US FOR A HOW TO WEBINAR

The tool will allow for the measurement of any stills, motion or audio project which is part of an advertising campaign. The contributors will record information in four key areas: transport, spaces (encompassing non-filming spaces such as offices, locations and studios, and accommodation), materials (such as food, set build and decoration items, batteries and costume), and disposal of waste.

Join one of our AdGreen Calculator Webinars to see how to measure these items, as well as an overview of the tool in general.

DESIGNED BY THOSE WHO WILL USE IT
The bespoke tool, created in partnership with industry stakeholders, will enable advertising agency and production teams ('contributors') to collaboratively log their production activities and see where practical changes can be made in order to reduce a project's carbon footprint. It will also allow the related parent companies, production consultancies, brands and brand parents ('reviewers') to explore and analyse footprints for all projects within their campaign, and to get individual reports which can be used to inform larger company-wide reporting.

Once the tool is launched we will be working on additional functionality, including the option for principal production partners (which will usually be advertising agencies) to invite a number of third party production teams to submit a footprint for their intended treatment of a script or concept at bid stage, meaning the advertiser will have even further oversight of the production services they're procuring.

The reporting dashboard - click image to view larger

LEARNING THE LINGO'

Getting to grips with the new tool will take a little time, especially as we've got a few specific terms to get familiar with. PPP (principal production partner) and TPPP (third party production partner), reviewer and contributor, admin and user - these will all be explained when you come along to a webinar, as well as in the help videos and guides we'll have on the site after launch.

 

Selecting countries for production activities - click image to view larger

GLOBAL POSSIBILITIES

The carbon calculator has been developed from BAFTA albert's established online tool for the Film and TV production community. The tools will share the same core calculator functionality, ensuring both industries benefit from upgrades and insight, but AdGreen's will have a unique structure including bespoke user types and security rules relevant to the industry's many stakeholders. This will also mean the tool can flex as needed for contributors working in various different ways from one project to another.

The methodology of albert's core calculator is available here and covers how each carbon factor is calculated. As an example, the calculator has a database of 309 electricity emission factors for different countries and states, meaning that wherever the office, studio or location is, the associated carbon will be relative to the location.

I'M OUTSIDE OF THE UK - CAN I USE THE CARBON CALCULATOR? 

At present we are discussing the best way to roll out our tools and resources so that we can provide proper support to production communities in other territories.

We will be focussing on the UK at launch, and prioritising UK users, but if those in other countries wish to sign up for a user account, they’re more than welcome, as data from other parts of the world will be valuable to our overall dataset. You may also be invited to collaborate on a UK based production if there are production activities being undertaken abroad.

Users will be able to sign up for accounts after the 29th September. Sign up to our newsletter for calculator updates direct to your inbox!