Reports
A collection of reports to be read, referenced and utilised by anyone working in the advertising industry to bring about sustainable change.
The 2024 AdGreen Annual Review
Coming soon!
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The 2023 AdGreen Annual Review
The 2023 Annual Review covers the work of AdGreen across the year, and compares the data to 2022 to measure the industry’s progress. It features thought leadership pieces from our Chief Executive, Stephen Woodford, our Global Director, Jo Fenn, and industry leaders at ISBA, the IPA, the APA and the AOP.
The second AdGreen Annual Review shares an updated dataset from the carbon calculator, including more detailed information on activities, such as air travel. It outlines the key achievements from last year, and focuses on the business case incentives for organisations to adopt carbon measurement.
The 2023 AdGreen Mid-Year Review
The Mid-Year Review covers the work of AdGreen between January – June 2023. It features an introduction from our Global Director, Jo Fenn, and an update on where we think the industry is at, in relation to measuring carbon emissions from production.
Due to the increased engagement from the industry we are sharing an update of the figures released earlier this year. These updated statistics show us where we are now, and an indication of how the industry could have progressed by the time we release our second Annual Review in March.
The 2022 AdGreen Annual Review
The Annual Review covers the work of AdGreen throughout 2022 and beyond. It features thought leadership pieces from our Chief Executive, Stephen Woodford, our Global Director, Jo Fenn, and industry leaders at ISBA, the IPA, the APA and the AOP.
As the first ever AdGreen Annual Review, we are delighted to share the first dataset from the carbon calculator. The Annual Review contains insights from a full calendar year of completed projects, which proves an indication as to where we are now, but which will also be pivotal in informing our strategy going forward, ensuring we can best serve the different stakeholders who have a role to play in reducing emissions in this sector. It also outlines the key achievements from last year, including the release of our new online training module, the calculator development updates, and highlights from our events.