Reports

In the AdGreen 2025 update, we have pulled together the key learnings from our 2024 data. Not only is the new dataset (which includes finished projects from both the original and upgraded platform) full of rich insights, but the report suggests ways that you can use this data - and the carbon calculator's Early Insight and Final Footprint features - to drive your own progress and results.

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Along with data, the review shares new case studies and spotlights the 20 top superusers.  

The 2023 Annual Review covers the work of AdGreen across the year, and compares the data to 2022 to measure the industry’s progress. It features thought leadership pieces from our Chief Executive, Stephen Woodford, our Global Director, Jo Fenn, and industry leaders at ISBA, the IPA, the APA and the AOP.

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The second AdGreen Annual Review shares an updated dataset from the carbon calculator, including more detailed information on activities, such as air travel. It outlines the key achievements from last year, and focuses on the business case incentives for organisations to adopt carbon measurement.

The Mid-Year Review covers the work of AdGreen between January – June 2023. It features an introduction from our Global Director, Jo Fenn, and an update on where the industry is at, in relation to measuring carbon emissions from production.

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Due to the increased engagement from the industry we are sharing an update of the figures released earlier this year. These updated statistics show us where the industry is at halfway through the year, in anticipation of the second full year review.

The Annual Review covers the work of AdGreen throughout 2022. It features thought leadership pieces from our Chief Executive, Stephen Woodford, our Global Director, Jo Fenn, and industry leaders at ISBA, the IPA, the APA and the AOP.

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In this review, we are delighted to share the first dataset from the carbon calculator. The review contains insights from a full calendar year of completed projects, which provides an indication as to where we are now. It also outlines the key achievements from 2022, including the release of our new online training module, the calculator development updates, and highlights from our events.