About Us
At AdGreen we motivate the advertising industry to reduce the negative environmental impacts of production, and enable the community to measure and understand waste and carbon emissions.
We don’t consult on individual productions, we focus on the bigger picture, providing sustainability training, the carbon calculator, and reduction resources for everyone to access in order to accelerate change.
The levy enables us to provide these free, resulting in a carbon-literate workforce adept at producing content on a reduced carbon budget.
We also analyse the carbon calculator’s dataset to assess where infrastructure projects can support a faster shift to net-zero – and then work with biggest suppliers to make this possible.
AdGreen in other countries
The AdGreen carbon calculator is a global tool, supplying 309 electricity emissions factors for different countries and states. This allows users to accurately measure their production regardless of the location.
While the AdGreen team is predominately UK based, we are seeing projects originate from companies across the world. We also have hubs in the UK, the USA and the Netherlands, which provide support to all AdGreen users.
Our team
Advisory Board
Our advisory board is made up of leading industry players, and the UK advertising industry’s key trade bodies, representing advertisers, advertising agencies, production companies and photographers. The board is chaired by Stephen Woodford, CEO of the Advertising Association and director of AdGreen.
Industry Partners
The generous support of our industry partners allows us to offer free events, supply timely resources and develop new training modules.
GLOBAL PARTNER
THE NETHERLANDS PARTNERS
We are looking for partners who work in ad production and have a sustainability focus. Please get in touch to find out more.
AdGreen Levy
We want to continue offering help to anyone who wants it, for free. To do this, a small voluntary levy on production spend has been introduced, which is paid by pioneering advertisers who are leading the charge on reducing their impact on the environment.
