About Us
At AdGreen we motivate the advertising industry to reduce the negative environmental impacts of production, and enable the community to measure and understand waste and carbon emissions.
AdGreen's current offerings
We don’t consult on individual productions, we focus on the bigger picture, providing sustainability training, the carbon calculator, and reduction resources for everyone to access in order to accelerate change.
The levy enables us to provide these free, resulting in a carbon-literate workforce adept at producing content on a reduced carbon budget.
We also analyse the carbon calculator’s dataset to assess where infrastructure projects can support a faster shift to net-zero – and then work with biggest suppliers to make this possible.
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AdGreen in other countries
The AdGreen team is predominately UK based, with hubs in the USA and the Netherlands. We provide support to the community, be it with online training, measuring productions or downloading resources, wherever you are.
When it comes to the tool, the AdGreen carbon calculator allows you to measure your production no matter where it takes place. This includes calling the best electricity factor for the offices, studios and locations depending on your country or region.
Our team
Advisory Board
Our advisory board is made up of leading industry players, and the UK advertising industry’s key trade bodies, representing advertisers, advertising agencies, production companies and photographers. The board is chaired by Stephen Woodford, CEO of the Advertising Association and director of AdGreen.
Industry Partners
The generous support of our industry partners allows us to offer free events, supply timely resources and develop new training modules.
GLOBAL PARTNER
THE NETHERLANDS PARTNERS
We are looking for partners who work in ad production and have a sustainability focus. Please get in touch to find out more.
AdGreen Levy
We want to continue offering help to anyone who wants it, for free. To do this, a small voluntary levy on production spend has been introduced, which is paid by pioneering advertisers who are leading the charge on reducing their impact on the environment.
