2023 Creative Agency Superusers

The Association of Photographers is one of the most prestigious professional photographers' associations in the world.

We’ve seen creative agencies make significant progress in 2023, increasing their use of the carbon calculator and measuring projects across the year to gain a better understanding of their impact.

Increasingly we hear from agencies who are building sustainability into their production processes, and requiring it from their partners. Those working at agency level have considerable power to propose change to the advertisers they work with, as well as influence suppliers, so they have a pivotal role to play in the industry shift.

This is why we want to celebrate these agencies, and the individuals working there, who are taking the lead. They have completed the highest number of projects in 2023, and are able to now use this data to inform their productions going forward as well as develop longer term reduction strategies.

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The Superusers

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