For organisations to meet their Net Zero targets, scope 1, 2 and 3 emissions need to be measured, reported, and validated. As production consultants we see it as our role to ensure clients are aware of their responsibility for their scope 3 emissions, which includes marketing and production, and to help them take a considered approach to tackling them. We believe the key is to start gathering data as early as possible, both in the context of individual productions but also as an organisation; those who have embraced the use of the calculator at this early stage will be able to access the data they need to report on their carbon footprint, and more importantly will be able to demonstrate reductions as a result.
As consultants we can also bridge the gap between our clients and AdGreen supporting the implementation of calculator usage across brands, markets, and creative agency partners. Through a combination of anecdotal feedback from partners and personal involvement in measuring campaigns, we can support the team as they make improvements and adjustments to optimise the user experience across their production eco-system.
Increasing the number of projects which are measured (and completed) in the calculator will provide a more representative and robust dataset for the production community, which is what will allow us to make informed change. It is our collective responsibility to provide the individual campaign and project data which will come together to show the bigger picture. Our hope is that data capture for production will ultimately become second nature to agencies and production companies, but we are cognisant of the fundamental changes required of us all which will have a significant impact on traditional working practices. We are here to support this industry-wide transition to a low carbon future.