Ben Sharpe, Head of Integrated Production at adam&eveDDB, shares how close collaboration with the brand enabled them to reduce their production emissions through conscious decision making, and use of the AdGreen carbon calculator.

Takeaways:

  • Production partners factored sustainability into their budgeting process, and engaged in meaningful conversations
  • Using the carbon calculator helped them understand how each individual aspect of the production contributes to the overall carbon footprint
  • Upgrading the fuel (at a higher price) was deemed a worthy investment by the brand which lowered emissions
Get Set Hire van running on Green D+ to reduce advertising production carbon emissions

Sustainability is critical to Quorn, and at the heart of their business operations strategy, so it is important that the agency’s production approach acts as an extension of their overall sustainability strategy. To achieve this, outside of any specific production, account management and production leads at the agency worked with leadership at Quorn to review their sustainability policies and create a production strategy, which includes actionable targets and stretch goals for individual productions.

At the start of the production process for this campaign, we shared our intentions with our production partners to ensure everyone entered the bidding phase with a carbon efficient mindset. Our chosen partner, MindsEye, factored sustainability into their budgeting process, and engaged in meaningful conversations about how various production approaches effect the budget and the carbon footprint.

The AdGreen Carbon Calculator was incredibly helpful as we worked through this production. We went in knowing that travel and energy sources are two of the main carbon drivers, but the calculator helped us understand how each individual aspect of the production contributes to the overall carbon footprint. With this clear breakdown we were able to minimise emissions with decisive actions on all fronts for the shoot – from using a real location which didn’t require any set build, to vegan catering.

Find out more from each of the companies that worked on this production:

Agency:  https://adamandeveddb.com/

Production Company: https://mindseye.london/

Brand: https://www.quorn.co.uk/

If you want to reduce your impact, check out the carbon calculator to help you measure. You can also the AdGreen resources to help you reduce!