At AdGreen we motivate the advertising industry to reduce the negative environmental impacts of production, and enable the community to measure and understand waste and carbon emissions.

We don’t consult on individual productions, we focus on the bigger picture, providing sustainability training, the carbon calculator, and reduction resources for everyone to access in order to accelerate change.

The levy enables us to provide these free, resulting in a carbon-literate workforce adept at producing content on a reduced carbon budget.

We also analyse the carbon calculator’s dataset to assess where infrastructure projects can support a faster shift to net-zero – and then work with biggest suppliers (transport, studios, generators, equipment) to make this possible.

Image credit: STV with Bug Bakes

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Watch our 20 minute introduction to AdGreen

The AdGreen Overview video provides the basics about AdGreen, including what we offer and how we can support you to reduce production emissions.

Find out more about the bigger picture and how AdGreen can help

Understand the key details of what AdGreen offers the industry

Download the AdGreen About Us presentation to share with your company

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The AdGreen Team

jo fenn

Global Director

cat long

Carbon Calculator Manager

sophie broadbent

Account Manager

lauren mcGee

Comms and Events Manager

tobi oludipe

Team Assistant

The AdGreen team

Jo Fenn, Global Director

Cat Long, Carbon Calculator Manager

Sophie Broadbent, Account Manager

Lauren McGee, Comms and Events Manager

Tobi Oludipe, Team Assistant

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Advisory board

Our advisory board is made up of leading industry players, and the UK advertising industry’s key trade bodies, representing advertisers, advertising agencies, production companies and photographers. The board is chaired by Stephen Woodford, CEO of the Advertising Association and director of AdGreen.

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Our Industry Partner

The generous support of our industry partners allows us to offer free events,  supply timely resources and develop new training modules.

Get Set Hire

providing behind-the-scenes equipment to TV commercials, dramas, film productions, photoshoots, and events, Get Set Hire have an extensive range of high-quality, useful shoot essentials – all delivered with a helpful and friendly round-the-clock delivery service.

Would you like to support AdGreen?

Become an industry partner!

We are looking for partners who work in ad production and have a sustainability focus. Please get in touch to find out more.

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The carbon calculator can be used anywhere in the world by those working in advertising production, with support coming from AdGreen HQ in the UK. We also have support teams based in the U.S. and the Netherlands, who can provide tailored assistance to companies operating from those locations. Please select the flags below for more information.
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The AdGreen Levy

The AdGreen Levy is a recommended 0.25% of the cost to produce an advertising asset – that’s just £2.50 per £1,000 spent, and is capped at £2,500 per production.

The levy is paid to those producing work for the advertiser in the UK, and then passed onto AdGreen to enable us to continue supporting the UK advertising industry in reducing emissions from production.

There are a number of templates available on our resources hub page to support levy collection.

Our Levy Collectors