Training for the Industry
Our modules cover a number of important topics, from climate science, to carbon budgets, and allow you to study in your own time.
They are available for those working in advertising production around the world, from creatives to crew - and everyone in between. We hope to support individuals and companies to gain crucial sustainability knowledge, and create a carbon literate workforce for the advertising industry.
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This session provides the basics on AdGreen, including what we offer and how we can support you to reduce production emissions.
We will cover:
What is AdGreen?
How AdGreen Began
How AdGreen Supports the Advertising Industry
Why Measurement and Reduction are Important
How we Keep Everything Free at the Point of Use
This session is suited to:
Everyone working in advertising production
Running time: 23 minutes
Following these sessions you will be sent a list of resources and references used during the session, and a completed training badge to share on your CV, email signature, social pages and website.
We recommend a strong internet connection for high quality playback, and to ensure that all content is displayed clearly. You can join our training from a mobile, but we would recommend you access it via a computer or tablet where possible, to make it easier to view content, answer the questions and use the chat feature.
Module 1: Sustainable Production
Our Sustainable Production module is the first in our series, looking at environmental sustainability in advertising production.
We will cover:
Climate Science and Key Climate Terminology
How Carbon is Measured and Reduced
The Advertising Production Industry and its Impact
Activity Areas
The AdGreen Carbon Calculator
This session is suited to:
Everyone working in advertising production
Running time: 70 minutes
Please note: You cannot rewind or fast forward the session, and can pause it for up to 10 minutes at a time, so we advise that you participate when you have the full 70 minutes available, to avoid repeating the module in full.
AdGreen training can be watched by a group or company team at the same time if you would prefer. This is a great way to start conversations within your company and ensure that everyone is equipped with the same knowledge.
In order to do this, we would recommend the following set up:
- Everyone in your team registers as individuals for the same session time (there is no upper limit for numbers of people who can attend each session).
- One member of your team connects to the session and displays their screen for the whole group to watch.
- The rest of your team connects to the session (through their individual registration link) on a phone, tablet or laptop- making sure there is no sound playing.
- Everyone in your team should answer the questions individually, while watching as a group, and will then be sent a completed training badge.
There is an opportunity to pause the session for up to two minutes at a time, to allow for discussions or breaks.
If your entire company has completed the AdGreen training module, either as individuals or by watching as a group, you will be able to request a ‘Company Trained’ badge to display on your website and social pages.
To do this, you will need to provide the names of your employees, so these can be checked against our training list. Please contact training@weareadgreen.org for more information.
For new employees joining your company, we would ask that companies who display the ‘Company Trained’ badge commit to the pledge below.
Company Training Pledge
All companies displaying an AdGreen ‘Company Trained’ badge agree that any new employees will take the AdGreen training module within 6 months of joining the company, unless there are good reasons that mean they are unable to do so.
Note: If you would like to book a session in further in advance than is currently being displayed, or at an alternative time, please contact training@weareadgreen.org so we can arrange this for you.
Module 2: Data Gathering
Our Data Gathering module will focus on how to collect the information you need to create a project in the carbon calculator, using your budget.
We will cover:
TBC
This session is suited to:
Contributor users of the AdGreen Carbon Calculator
Running time: TBC
Module 3: Data Entry
Our Data Entry module will look at how to input your project information into the carbon calculator.
We will cover:
TBC
This session is suited to:
Contributor users of the AdGreen Carbon Calculator
Running time: TBC
Module 4: Complete a Footprint First Time
This module will give you tips and tricks to enable you to complete your calculator project the first time you submit it for review!
We will cover:
TBC
This session is suited to:
Contributor users of the AdGreen Carbon Calculator
Running time: TBC
Module 5: What to Do with Your Data
This module will focus on reading, understanding and using your carbon data to inform production strategy going forward.
We will cover:
TBC
This session is suited to:
Contributor and reviewer users of the AdGreen Carbon Calculator
Running time: TBC
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