Sue McHugh, Virtual Production manager at RecodeXR in Manchester talks about how the commercial content production landscape is changing to a more sustainable model. If you are looking for the actions where you can make an impact, take at look at the AdGreen resources, and find out more about the carbon calculator. We launched Recode […]
studio
SWEETSHOP: HOW WE WORK
A break from our usual case study format today, as Georgie Hean from Sweetshop’s Melbourne office talks us through their green policy and how it’s translated on set… “At Sweetshop, we’ve always been really conscious about reducing our waste. As part of our ‘We Care’ approach, we set our Green Policy in motion earlier […]
CASE STUDY: THE CHEMICAL BROTHERS TOUR VISUALS
Welcome to another green production case study! This time around production manager Caroline Milsom talks about her recent shoot, creating visuals for The Chemical Brothers’ latest tour… “If i’m honest, it hasn’t previously been a conscious intention to consider the environment when I started a new job. I’d definitely put my awakening down to […]
CASE STUDY: ACNE PRODUCTION / FCB INFERNO / TUC CRISPS
In January, I worked on a TUC commercial for Acne Production. As well as one day at Park Royal Studio, we filmed at the same house location for two of the days, so there were plenty of opportunities to employ the Five Easy Things! On our studio day, it was good to get the measure […]
CASE STUDY: INDEPENDENT FILMS / LEO BURNETT / ARIEL
Back in November I worked on an Ariel’s new ‘Clean Like New’ spot at Independent Films, shooting 1 day at Dukes Island Studios and then 2 days on location. First things first, I taught my producer, Adam Saward, how to sign the PIBS electronically – life changing stuff! All you need to do is convert the document to […]
CASE STUDY: PASSION PICTURES / VCCP / COMPARE THE MARKET
Ah Christmas. Already seems like a distant memory! Even longer ago was the shoot I did for Compare the Market’s Christmas campaign, ‘Oleg’s Magical Dream’. Back in September I worked at Passion Pictures, and I was happy to see that green production began early: they created a Squarespace website which was shared with the agency and contained everything you would […]
CASE STUDY: DARK ENERGY / R/GA / UNILEVER ST. IVES
Whilst at Dark Energy to production manage a shoot for cool New York based photographer/director Brayden Olson, I experienced an AdGreen first. The client, Unilever, requested that we try to reduce food waste where possible. This was a beauty job for skin care brand St. Ives, with lots of lovely fresh fruit and veg so they wanted to make […]
CASE STUDY: TH2NG / CHINA MADRID / SCHWEPPES
After working on M&S at Park Pictures, next I headed off to th2ng, to production manage a Schweppes job, directed by Justin Dickel for Spanish agency China Madrid. Again we were at Black Island, and as before they supplied Vegware compostable plates and bowls, as well as real mugs, as per the requests we’d sent them […]
CASE STUDY: PARK PICTURES / RKCR Y&R / M&S
Whilst working on the new M&S summer ad with Park Pictures last month, I was able to get some basic items, such as recycling, and reducing plastic bottle waste, ticked off of the AdGreen production checklist. Black Island provided real mugs, which could be labelled with a sharpie, as well as Vegware compostable cups for water from the […]
