How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry including AdGreen’s project director Jo Coombes For Jo Coombes at AdGreen, the prospect of “a […]
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SHOTS | SUSTAINABILITY: THE FUTURE OF TV ADVERTISING, BUT NOT AS WE KNOW IT
Tim Cumming talks to a range of industry creatives, including AdGreen’s Project Director Jo Coombes, about sustainability, inclusion, the new rules of consumption, and how the winds of change have moved the bottom line from being about finance to focussing on ethics. You can read the full article here on the Shots website. In […]
SHOTS | REVIEW & PREVIEW: JO COOMBES ON ECO PRODUCTION
Jo’s thoughts on the current state of eco-production in advertising – and what we need to do next… Read the full article here. When it comes to the health of our planet, are we any further ahead with lessening the impact we have on the environment? There have been some encouraging steps forward: the British government pledging to ban […]
SHOTS | A LOAD OF RUBBISH? MAKING PRODUCTION GREENER
Shots sat down with AdGreen’s founder Jo Coombes to discuss why she started the initiative and how it’s going so far. Read the full article here. With the launch of the UN’s Sustainable Development Goals last month, and the COP 21 climate summit in Paris at the end of the year, sustainability is a seriously hot […]
