We’re very excited to announce that the AdGreen Carbon Calculator is now live and ready for action. Want to get cracking but not sure where to start? Here’s 4 ways to get started: 1. REGISTER Everyone using the calculator will need to register – many of you might have already done this using our pre […]
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LBB ONLINE | WHY YOU SHOULD MAKE SURE YOU’RE A CARBON CALCULATOR EARLY ADOPTER
AdGreen’s Carbon Calculator launches at the end of this month and it’s time for any company that wants to reduce its productions’ carbon footprint to start getting involved, writes LBB’s Alex Reeves… How much impact does the advertising you’re making have on the environment? Increasingly, brands need to know this. And increasingly, agencies, production […]
LBB ONLINE | WE NEED TO USE OUR CREATIVE SKILLS TO NAVIGATE OUR WAY OUT OF THE CRISIS
APR’s Global CEO Jillian Gibbs and Industry Relations Director Traci Dunne spoke to LBB about the Advertising Industry’s role in combatting the climate crisis. As a founding member of AdGreen, APR is committed to reducing their environmental impact and is supporting the release of the AdGreen carbon calculator this September. In this interview, Jillian […]
CAMPAIGN | INSIDE ADLAND’S RAPID EFFORTS TO BE SUSTAINABLE
While the UK prepares to host a UN summit on climate change (COP26) in November, agencies and brands are accelerating efforts to reduce their carbon footprint as the climate crisis becomes business-critical. Campaign’s Jennifer Small charts the industry’s efforts so far and looks at what’s coming next. You can read the full article here on […]
LBB ONLINE | WHY 2021 COULD BE A GIANT LEAP FOR SUSTAINABLE ADVERTISING PRODUCTION
With AdGreen’s new resources guide, carbon calculator and an industry levy to fund it, this year could see a step change in how production views its carbon footprint, writes LBB’s Alex Reeves. You can read the full article here on the LBB website. Thanks to AdGreen, the UK advertising production industry may soon be […]
