Rachel Smy, Group Environmental Manager at Ogilvy UK – and big time AdGreen advocate – has been interviewed by Creative Brief about the effect of the agency’s business on the environment. Read the full longer article online – here’s an excerpt: “…Smy has more specific advice when it comes to specifically what agencies can […]
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CAMPAIGN | CAN ADVERTISING FIND ITS PLACE IN THE REGENERATIVE AGE?
Brittaney Kiefer writes the long read in this week’s Campaign, with a round up of current thoughts in our industry, and what comes after Create and Strike. [excerpt]… “Taking the path that [Iain] Tait and others describe would give advertising a bigger purpose than just selling more stuff. The industry has already begun to […]
CAMPAIGN | STRIKING ISN’T ENOUGH TO FIGHT THE CLIMATE EMERGENCY
AdGreen advocate Rachel Smy, Group Environmental Manager at Ogilvy had Campaign publish her thoughts on the latest round of events and action in adland – and asks what happens after the strikes… “What if I told you a huge opportunity for real (and fast) progress was in front of our noses? And has been […]
CASE STUDY: SWEETSHOP / OGILVY / DOVE
Case study newbie Hattie here… Back in May I production managed my first job for The Sweet Shop, for producer Justin Edmund White. On beginning the production I was given the signed agreement from Ogilvy, requesting a sustainable production. So great to have the agency on board from the word go! On this particular job, I […]
OGILVY WEBSITE | ENVIRONMENTALLY CONSCIOUS PRODUCTION
As a partner piece to the write up of our collaboration with Ogilvy, their PR department issued their own press release on their blog which you can read here. We are proud to be involved in the green production conversation and have partnered with AdGreen. At Ogilvy UK, we feel strongly about improving our environmental performance around […]
ADGREEN X OGILVY: COLLABORATING WITH AD AGENCIES
Since AdGreen began in 2014, we’ve wanted to involve advertising agencies in the green production conversation. After all, they’re the ones servicing clients with big sustainability agendas and CSR policies. With that in mind, about a year ago we began reaching out to various London based agencies, to get a sense of who was interested. […]
EVENT GALLERY: THE ADGREEN PRODUCTION FORUM @ CANNES LIONS 2017
If you’re back from Cannes and coming out the other side of a rosé haze, rest assured that this was one event where you weren’t drunk (in theory)! Last week’s AdGreen Production Forum was a great round up of what’s happening at agency and client level regarding sustainability in our industry. Our full write-up of the event is […]
EVENT FLYER: THE ADGREEN PRODUCTION FORUM @ CANNES LIONS 2017
Coming to Cannes Lions? Fancy finding out what those in other countries are up to when it comes to sustainability? Despite what some world leaders who shall remain nameless may think, climate change is an important issue which will affect us all (if it’s not already), and as we saw recently, it’s up to businesses to do […]
