AdGreen’s Carbon Calculator launches at the end of this month and it’s time for any company that wants to reduce its productions’ carbon footprint to start getting involved, writes LBB’s Alex Reeves… How much impact does the advertising you’re making have on the environment? Increasingly, brands need to know this. And increasingly, agencies, production […]
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LBB ONLINE | WE NEED TO USE OUR CREATIVE SKILLS TO NAVIGATE OUR WAY OUT OF THE CRISIS
APR’s Global CEO Jillian Gibbs and Industry Relations Director Traci Dunne spoke to LBB about the Advertising Industry’s role in combatting the climate crisis. As a founding member of AdGreen, APR is committed to reducing their environmental impact and is supporting the release of the AdGreen carbon calculator this September. In this interview, Jillian […]
LBB ONLINE | WHY 2021 COULD BE A GIANT LEAP FOR SUSTAINABLE ADVERTISING PRODUCTION
With AdGreen’s new resources guide, carbon calculator and an industry levy to fund it, this year could see a step change in how production views its carbon footprint, writes LBB’s Alex Reeves. You can read the full article here on the LBB website. Thanks to AdGreen, the UK advertising production industry may soon be […]
LBB ONLINE | SUSTAINABLE PRODUCTION IN A POST COVID WORLD
On Earth Day 2020, AdGreen founder Jo Coombes explores how the lessons learned during this pandemic can serve us when once the lockdown is lifted. You can read the full article here on the LBB website. Covid-19 is hitting our industry hard. Among the many upheavals and changes brought about by the pandemic, the cancellation […]
LBB ONLINE | CARBON EMISSIONS & PRODUCTION: THE MAGIC NUMBERS
AdGreen founder Jo Coombes does the maths on how production can cut emissions and save more than a few pounds too. You can read the full article here on the LBB website. Yesterday I read ‘Arctic warming: scientists alarmed by ‘crazy’ temperature rises’. I wasn’t going to write about this year’s APA Masterclass session, but after […]
