We had an amazing carbon calculator launch last week, with multiple industry press articles. Here’s a round-up of the announcements: Campaign: AdGreen’s carbon calculator goes live with 130 users signed up Campaign: Brands pledge to put purpose before profit during Campaign event The Drum: Unilever, Adam&Eve and Havas commit to measuring carbon footprint of ads with […]
ipa
ALL OF OUR LAUNCH PRESS
We had an amazing launch last week, with multiple industry press articles. Here’s a round-up of the announcements: LBB Online: UK Advertising’s Climate Action Working Group Launches AdGreen LBB Online: Every Single Person Involved in Making Advertising Has a Role to Play in Green Production – interview with Jo Coombes Campaign: Daily Blog Wednesday 9th […]
NEW HOME, NEW SUPPORTERS, NEW PARTNERSHIP – AND A NEW LOOK!
Followers of AdGreen will know that we’ve been helping advertising production teams to reduce the impact of their shoots for some time. As of today, we enter an exciting new chapter. AdGreen is now part of the Advertising Association (AA), who exist to promote the role and rights of responsible advertising and its value to […]
EXCITING THINGS ARE COMING
It’s been a long summer, and for many reasons, one that most people will want to quickly forget. However, behind the scenes, Jo has been working with some key industry organisations to develop AdGreen and put plans in place to bring it to a bigger audience with more tools and resources. We’ll be announcing […]
CAMPAIGN | HEADING OFF EXTINCTION: A VIEW FROM PAUL BAINSFAIR
The IPA’s chairman, Paul Bainsfair, wrote up his thoughts on what needs to happen next after the 44 Club’s XR event last week. The group were invited to present to the industry in response to their letter and recent activism in Cannes… “We also heard from Jo Coombes, founder of AdGreen, who has been […]
OGILVY WEBSITE | ENVIRONMENTALLY CONSCIOUS PRODUCTION
As a partner piece to the write up of our collaboration with Ogilvy, their PR department issued their own press release on their blog which you can read here. We are proud to be involved in the green production conversation and have partnered with AdGreen. At Ogilvy UK, we feel strongly about improving our environmental performance around […]
ADGREEN X OGILVY: COLLABORATING WITH AD AGENCIES
Since AdGreen began in 2014, we’ve wanted to involve advertising agencies in the green production conversation. After all, they’re the ones servicing clients with big sustainability agendas and CSR policies. With that in mind, about a year ago we began reaching out to various London based agencies, to get a sense of who was interested. […]
