In March, I worked on some online spots for Kellogg’s Rice Krispies Squares at Tantrum, directed by Stephen Pipe. Having recently made the commitment to doing my shoots the AdGreen way, I introduced Clare Smith and Laura Jenkins, the Producer and PM at Tantrum, to the easy ways we could be more green. They were really keen to get […]
ditch poly
CASE STUDY: ACNE PRODUCTION / FCB INFERNO / TUC CRISPS
In January, I worked on a TUC commercial for Acne Production. As well as one day at Park Royal Studio, we filmed at the same house location for two of the days, so there were plenty of opportunities to employ the Five Easy Things! On our studio day, it was good to get the measure […]
CASE STUDY: INDEPENDENT FILMS / LEO BURNETT / ARIEL
Back in November I worked on an Ariel’s new ‘Clean Like New’ spot at Independent Films, shooting 1 day at Dukes Island Studios and then 2 days on location. First things first, I taught my producer, Adam Saward, how to sign the PIBS electronically – life changing stuff! All you need to do is convert the document to […]
CASE STUDY: GREAT GUNS / GREY / HERBAL ESSENCES
So you might’ve read a few of these now, and there are some recurring themes you may have noticed. As with my other location jobs last year, we did the usuals working through the checklist – y’know: recycling, Ram Board to protect the floor, water coolers, barely printing anything; but we also did a few other bits […]
CASE STUDY: PASSION PICTURES / VCCP / COMPARE THE MARKET
Ah Christmas. Already seems like a distant memory! Even longer ago was the shoot I did for Compare the Market’s Christmas campaign, ‘Oleg’s Magical Dream’. Back in September I worked at Passion Pictures, and I was happy to see that green production began early: they created a Squarespace website which was shared with the agency and contained everything you would […]
CASE STUDY: RATTLING STICK / BBH / TESCO CHRISTMAS
So fresh off my Tesco experience, there was a nice familiarity to being back at Rattling Stick a few weeks later to work on the Christmas campaign (in 30 degree heat). This was a 6 day shoot on location so it was never going to be a walk in the park, but I did have a good […]
CASE STUDY: B-REEL FILMS / BROOKLYN BROTHERS / OVO ENERGY
This one’s a location job – finally! This time for Ovo Energy’s campaign (33% renewable as standard don’t ya know), with Jesper Hiro at B-Reel Films. Thankfully we had just one location for our 2 day shoot – unit moves are a pain in the proverbial when it comes to getting everything set up again, including any green measures. Working […]
CASE STUDY: DARK ENERGY / R/GA / UNILEVER ST. IVES
Whilst at Dark Energy to production manage a shoot for cool New York based photographer/director Brayden Olson, I experienced an AdGreen first. The client, Unilever, requested that we try to reduce food waste where possible. This was a beauty job for skin care brand St. Ives, with lots of lovely fresh fruit and veg so they wanted to make […]
BEING GREEN ON SET: A WEEK OF EASY TIPS!
Here at AdGreen towers we’re often asked ‘But what can I actually do…?’ Well, although sometimes it doesn’t feel like small actions make a big difference, there are some meaningful changes we can all make that will start to turn the tide. So to that end, we’ve been posting one easy on-set tip a day on our Facebook […]
