Traci Dunne, Global Director of Industry Relations at Advertising Production Resources, shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions. If you are looking to reduce your impact, check out the carbon calculator to help you measure, and the AdGreen resources to help you reduce! At APR, we support […]
carbon neutral
adam&eveDDB work with Quorn to create a production strategy which aligns with the brand
Ben Sharpe, Head of Integrated Production at adam&eveDDB, shares how close collaboration with the brand enabled them to reduce their production emissions through conscious decision making, and use of the AdGreen carbon calculator. If you are looking to reduce your impact, check out the carbon calculator to help you measure, and the AdGreen resources to help […]
Spindle use 3D animation to create a low carbon campaign for Greenpeace
Ella Gancarz, Executive Producer at Spindle, shares their approach to low carbon production, creating a global campaign which doesn’t cost the earth… and if you are looking for the actions where you can make an impact, check out the carbon calculator to help you measure, and the AdGreen resources to help you reduce! As […]
Wolf & Badger Studios use AdGreen to create their first end-to-end carbon neutral production
Danielle Keane, Producer and Sustainability Co-ordinator at Wolf & Badger Studios, shares their approach to a carbon neutral production, and the other steps they are taking to minimise their carbon footprint. If you are looking for the actions where you can make an impact, take at look at the AdGreen resources, and find out […]
SILVER CIRCLE’S WYE VALLEY GIN USES VIRTUAL PRODUCTION TO CREATE A CARBON FRIENDLY ADVERTISING CAMPAIGN
Sue McHugh, Virtual Production manager at RecodeXR in Manchester talks about how the commercial content production landscape is changing to a more sustainable model. If you are looking for the actions where you can make an impact, take at look at the AdGreen resources, and find out more about the carbon calculator. We launched Recode […]
ADGREEN SUPPORTERS WIN BIG AT THE BRITISH ARROWS
We are thrilled that a number of AdGreen supporters took home awards from the British Arrows last Thursday! These companies continue to showcase their creativity and ingenuity, and we are delighted that they are proud to demonstrate their commitment to environmental sustainability alongside this. You can view their adverts on the British Arrows website (and […]
CASE STUDY: MAMAPOOL CREATE CARBON NEUTRAL PRODUCTION FOR HITACHI WITH RATTLING STICK
When Hitachi’s ad agency, Mamapool, pitched the idea of producing their latest ad in a way that emitted no carbon dioxide, neither Hitachi nor the agency knew if it would be possible. Hitachi liked the idea. “We thought that as long as we were honest about how the ad was made, it would be […]
ONLINE LEARNING VIDEO: BE YOUR COMPANY’S GREEN AMBASSADOR
Last month we published details of Jo’s online zoom sessions for both the APA’s ‘Some Sort of Web Series’ and Caviar Connects, and the APA session is now online for your lockdown learning pleasure! The hour long class will give you the knowledge to become your company’s Green Ambassador, including the following content: Using the […]
CASE STUDY: BISCUIT FILMWORKS / ADAM & EVE DDB / VEG POWER
It’s been a while since we’ve had a case study, but the Biscuit Filmworks team have put together some great notes from a recent shoot for Veg Power, reflecting many of the Five Easy Things we all know and love. Take it away James Murray… Please note this shoot took place prior to the lockdown. […]
ONLINE LEARNING: BE YOUR COMPANY’S GREEN AMBASSADOR
Join founder of AdGreen and APA Masterclass tutor Jo Coombes for an online zoom session on Thursday 23rd April at 10.30am BST as part of the APA’s ‘Some Sort of Web Series’. The hour long class will give you the knowledge to become your company’s Green Ambassador! The session will cover a number of […]
