Thanks to everyone who has joined our carbon calculator webinars! You can re-watch below if you’ve not been able to attend yet, and you can sign up for the next one via Eventbrite. We also have a number of How To videos, specific calculator FAQ’s, plus a glossary to help you get to grips […]
carbon calculator
SILVER CIRCLE’S WYE VALLEY GIN USES VIRTUAL PRODUCTION TO CREATE A CARBON FRIENDLY ADVERTISING CAMPAIGN
Sue McHugh, Virtual Production manager at RecodeXR in Manchester talks about how the commercial content production landscape is changing to a more sustainable model. If you are looking for the actions where you can make an impact, take at look at the AdGreen resources, and find out more about the carbon calculator. We launched Recode […]
CASE STUDY: MAMAPOOL CREATE CARBON NEUTRAL PRODUCTION FOR HITACHI WITH RATTLING STICK
When Hitachi’s ad agency, Mamapool, pitched the idea of producing their latest ad in a way that emitted no carbon dioxide, neither Hitachi nor the agency knew if it would be possible. Hitachi liked the idea. “We thought that as long as we were honest about how the ad was made, it would be […]
GET YOUR TICKET FOR THE NEXT BREAKFAST BRIEFING
Join us online for a jam packed hour at 9.30am on Wednesday 23rd February, where we’ll look ahead to what’s coming up in 2022! We’ll also give you all of the latest carbon calculator stats, and walk you through opportunities for reduction as highlighted by the data. AdGreen’s events are free thanks to the generosity of our […]
VIDEO: CATCH UP WITH OUR CALCULATOR SUPPLIER WEBINAR
A huge thanks to everyone who joined our carbon calculator supplier webinar on Friday! Especially for suppliers, this one covered what additional information might be requested by customers who are using the new AdGreen Carbon Calculator. Watch as Calculator Project Manager Sophie Broadbent walks you through the tool and provides an insight into how you […]
JOIN ADGREEN FOR MISSION: ZERO*
On October 20th, we invite everyone working behind-the-scenes to join us as we work through a production on its route to zero, using our brand new carbon calculator! From Agency to Production Company, Catering to the Art Department, we’ll highlight the opportunities for everyone to reduce their carbon footprint and help you understand the actions […]
THE ADGREEN CARBON CALCULATOR IS LIVE!
We’re very excited to announce that the AdGreen Carbon Calculator is now live and ready for action. Want to get cracking but not sure where to start? Here’s 4 ways to get started: 1. REGISTER Everyone using the calculator will need to register – many of you might have already done this using our pre […]
ADGREEN’S CARBON CALCULATOR NOW LIVE FOR ADVERTISING INDUSTRY
AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their […]
PXPIQ.COM | SPEARHEADING CREATIVE PRODUCTION TOWARDS A MORE SUSTAINABLE FUTURE
From production to climate change, Jo Coombes, Project Director of AdGreen, explains to Leah Montebello of Producers & Procurers IQ how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. “Jo Coombes’s lightbulb moment for AdGreen came in 2014 when she was flicking through a magazine on holiday and […]
SHOTS | A CLIMATE IN CRISIS: WE CAN’T GO ON LIKE THIS
How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry including AdGreen’s project director Jo Coombes For Jo Coombes at AdGreen, the prospect of “a […]
