Rachel Smy, Group Environmental Manager at Ogilvy UK – and big time AdGreen advocate – has been interviewed by Creative Brief about the effect of the agency’s business on the environment. Read the full longer article online – here’s an excerpt: “…Smy has more specific advice when it comes to specifically what agencies can […]
CAMPAIGN | CAN ADVERTISING FIND ITS PLACE IN THE REGENERATIVE AGE?
Brittaney Kiefer writes the long read in this week’s Campaign, with a round up of current thoughts in our industry, and what comes after Create and Strike. [excerpt]… “Taking the path that [Iain] Tait and others describe would give advertising a bigger purpose than just selling more stuff. The industry has already begun to […]