Traci Dunne, Global Director of Industry Relations at Advertising Production Resources, shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions. If you are looking to reduce your impact, check out the carbon calculator to help you measure, and the AdGreen resources to help you reduce! At APR, we support […]
ALL OF OUR CARBON CALCULATOR LAUNCH PRESS
We had an amazing carbon calculator launch last week, with multiple industry press articles. Here’s a round-up of the announcements: Campaign: AdGreen’s carbon calculator goes live with 130 users signed up Campaign: Brands pledge to put purpose before profit during Campaign event The Drum: Unilever, Adam&Eve and Havas commit to measuring carbon footprint of ads with […]
ALL OF OUR LAUNCH PRESS
We had an amazing launch last week, with multiple industry press articles. Here’s a round-up of the announcements: LBB Online: UK Advertising’s Climate Action Working Group Launches AdGreen LBB Online: Every Single Person Involved in Making Advertising Has a Role to Play in Green Production – interview with Jo Coombes Campaign: Daily Blog Wednesday 9th […]
NEW HOME, NEW SUPPORTERS, NEW PARTNERSHIP – AND A NEW LOOK!
Followers of AdGreen will know that we’ve been helping advertising production teams to reduce the impact of their shoots for some time. As of today, we enter an exciting new chapter. AdGreen is now part of the Advertising Association (AA), who exist to promote the role and rights of responsible advertising and its value to […]