It was great to see so many of the AdGreen community join us for our first Breakfast Briefing. If you missed it, then you can catch up with the full event below. Watch now to hear the latest updates on our calculator (coming later this year), the AdGreen Levy (including our lovely new animation), hear […]
albert
MISSED MISSION: ZERO? WATCH THE VIDEO HERE
We had a great turn out for our online Mission: Zero last night, but if you missed it, you can watch it here. Didn’t hear about the event? Sign up to our newsletter and never miss an invite again! Join us as we take a dummy production and walk our audience through various decisions they can […]
JOIN ADGREEN & ALBERT FOR MISSION: ZERO*
This Earth Day, we invite everyone working behind-the-scenes to join the teams from albert and AdGreen as we work through a production on its route to zero. From Catering to the Art Department, we’ll highlight the opportunities for departments to reduce their carbon footprint and help you understand the actions that make the biggest […]
ALBERT LAUNCHES REVAMPED CARBON CALCULATOR
Today marks an important step in the journey of the AdGreen Carbon Calculator – albert’s updated carbon calculator and certification toolkit has been launched! Following the launch of Creative Offsets, these two products form the cornerstone of albert’s offering to the TV and Film industry, helping production teams to measure their carbon impact as well […]
FOCUS 2020 EVENT: RECONCILING COVID PRODUCTION SAFETY WITH SUSTAINABILITY
This year there will sadly be no physical Focus in London, however the team behind the event have moved it online, creating 3 days of engaging content and networking, and presenting their Makers and Shakers awards. As part of this year’s event, Jo will join a panel discussing how to reconcile on set safety in […]
ALBERT LAUNCHES CREATIVE OFFSETS SCHEME
albert, the BAFTA-led project and industry authority on environmental sustainability for film and TV has launched their Creative Offsets scheme, designed to enable TV and Film productions to offset their unavoidable emissions. The launch of the scheme is a further positive step for the project which supports the screen industry in making positive contributions […]
ALL OF OUR LAUNCH PRESS
We had an amazing launch last week, with multiple industry press articles. Here’s a round-up of the announcements: LBB Online: UK Advertising’s Climate Action Working Group Launches AdGreen LBB Online: Every Single Person Involved in Making Advertising Has a Role to Play in Green Production – interview with Jo Coombes Campaign: Daily Blog Wednesday 9th […]
NEW HOME, NEW SUPPORTERS, NEW PARTNERSHIP – AND A NEW LOOK!
Followers of AdGreen will know that we’ve been helping advertising production teams to reduce the impact of their shoots for some time. As of today, we enter an exciting new chapter. AdGreen is now part of the Advertising Association (AA), who exist to promote the role and rights of responsible advertising and its value to […]
THE LOCATION GUIDE | FOCUS GREEN ZONE OFFERS SUSTAINABLE PRODUCTION SOLUTIONS FROM PRE-TO-POST
Once again, Shona Smith has written up a preview of the Green Zone at this year’s FOCUS. Read the whole thing online here, and register to join us on 3rd and 4th December on this link. The FOCUS Green Zone returns for a third year, providing even more environmentally friendly production solutions. Presented in […]
CREATIVE BRIEF | BITE INTERVIEW: RACHEL SMY
Rachel Smy, Group Environmental Manager at Ogilvy UK – and big time AdGreen advocate – has been interviewed by Creative Brief about the effect of the agency’s business on the environment. Read the full longer article online – here’s an excerpt: “…Smy has more specific advice when it comes to specifically what agencies can […]
