From production to climate change, Jo Coombes, Project Director of AdGreen, explains to Leah Montebello of Producers & Procurers IQ how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. “Jo Coombes’s lightbulb moment for AdGreen came in 2014 when she was flicking through a magazine on holiday and […]
advertising industry
SHOTS | A CLIMATE IN CRISIS: WE CAN’T GO ON LIKE THIS
How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry including AdGreen’s project director Jo Coombes For Jo Coombes at AdGreen, the prospect of “a […]
