For the third episode in the Making Every Ad a Green Ad podcast series, Jo Fenn joined Traci Dunne, from APR and the host, Stephen Woodford, to discuss how we can curb emissions from advertising production. From what are the activities with the biggest impact to how AdGreen’s tools and carbon calculator can help you […]
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MISSED OUR SESSION AT THE AD NET ZERO GLOBAL SUMMIT? WATCH AGAIN HERE
Last week’s Ad Net Zero Global Summit was a fantastic event, with a myriad of insightful panel discussions and workshops, and inspirational speakers talking everything from greenwashing to operations emissions. Our very own Jo and Sophie also took to the (virtual) stage, using a double session to run the audience through how using the data […]
GET UP TO SPEED ON CARBON BASICS WITH PLANETMARK
Planetmark’s Steve Malkin walked the Ad Net Zero global summit audience through the basics of carbon last week, and it was too good not to share… Unclear on how to tell your scope 1 from your scope 3? Net zero from carbon neutral? Not sure what offsetting is all about? Here is the video […]
ALL OF OUR CARBON CALCULATOR LAUNCH PRESS
We had an amazing carbon calculator launch last week, with multiple industry press articles. Here’s a round-up of the announcements: Campaign: AdGreen’s carbon calculator goes live with 130 users signed up Campaign: Brands pledge to put purpose before profit during Campaign event The Drum: Unilever, Adam&Eve and Havas commit to measuring carbon footprint of ads with […]
CAMPAIGN | INSIDE ADLAND’S RAPID EFFORTS TO BE SUSTAINABLE
While the UK prepares to host a UN summit on climate change (COP26) in November, agencies and brands are accelerating efforts to reduce their carbon footprint as the climate crisis becomes business-critical. Campaign’s Jennifer Small charts the industry’s efforts so far and looks at what’s coming next. You can read the full article here on […]
SHOTS | SUSTAINABILITY: THE FUTURE OF TV ADVERTISING, BUT NOT AS WE KNOW IT
Tim Cumming talks to a range of industry creatives, including AdGreen’s Project Director Jo Coombes, about sustainability, inclusion, the new rules of consumption, and how the winds of change have moved the bottom line from being about finance to focussing on ethics. You can read the full article here on the Shots website. In […]
UK ADVERTISING LAUNCHES AD NET ZERO
The AdGreen team are excited to share the news that the Advertising Association, in partnership with the IPA and ISBA, has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions […]
ALL OF OUR LAUNCH PRESS
We had an amazing launch last week, with multiple industry press articles. Here’s a round-up of the announcements: LBB Online: UK Advertising’s Climate Action Working Group Launches AdGreen LBB Online: Every Single Person Involved in Making Advertising Has a Role to Play in Green Production – interview with Jo Coombes Campaign: Daily Blog Wednesday 9th […]
NEW HOME, NEW SUPPORTERS, NEW PARTNERSHIP – AND A NEW LOOK!
Followers of AdGreen will know that we’ve been helping advertising production teams to reduce the impact of their shoots for some time. As of today, we enter an exciting new chapter. AdGreen is now part of the Advertising Association (AA), who exist to promote the role and rights of responsible advertising and its value to […]
EXCITING THINGS ARE COMING
It’s been a long summer, and for many reasons, one that most people will want to quickly forget. However, behind the scenes, Jo has been working with some key industry organisations to develop AdGreen and put plans in place to bring it to a bigger audience with more tools and resources. We’ll be announcing […]
