Case Studies

This collection of case studies share practical advice from those who have implemented sustainable production practices across the industry.

Outsider reduce emissions for Tayto at Christmas

Date: February 2024

Outsider share how they developed a sustainability policy which reduced the carbon from each department on an international shoot.

Root Creative Global share their new campaign for EarthPercent

Date: January 2024

Root Creative Global share their approach to ‘unleash the power of music in service of the planet’.

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Five Questions with Makerhouse

Date: October 2023

For this ‘5 Questions with’ we hear from Makerhouse, who have been shortlisted for their work on ‘Little Journeys’ for Ford.

Five Questions with AMV BBDO

Date: October 2023

For this ‘5 Questions with’ we hear from AMV BBDO, who have been shortlisted for their work on ‘Healthy Planet, Healthy People’ for Bupa.

Five Questions with MurphyCobb

Date: October 2023

For this ‘5 Questions with’ we hear from MurphyCobb, who have been shortlisted for their work on ‘Reckitt Virtual Productions‘.

Collaboration is Key for Sustainable Production

Date: September 2023

Perma Collective, McCann and Alice Timms share their insights into how production teams, agencies and styling can collaborate to reduce, record and review carbon emissions.

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Get Set Hire fuel their vehicles with Green D+ to reduce emissions

Date: April 2023

Bryony Harrison-Miller, Communications & Sustainability at Get Set Hire, explains how tackling transport emissions from your production can be supported by your production partners. This may enable you to significantly reduce advertising production emissions.

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APR support brands to embed environmental sustainability into their production practices

Date: April 2023

Traci Dunne, Global Director of Industry Relations at Advertising Production Resources, shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions.

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adam&eveDDB work with Quorn to create a production strategy which aligns with the brand

Ben SharpeHead of Integrated Production at adam&eveDDB, shares how close collaboration with the brand enabled them to reduce their production emissions through conscious decision making, and use of the AdGreen carbon calculator.

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Spindle use 3D animation to create a low carbon campaign for Greenpeace

Ella Gancarz, Executive Producer at Spindleshares their approach to low carbon production, creating a global campaign which doesn’t cost the earth.

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Wolf & Badger Studios use AdGreen to create their first end-to-end carbon neutral production

Danielle Keane, Producer and Sustainability Co-ordinator at Wolf & Badger Studiosshares their approach to a carbon neutral production, and the other steps they are taking to minimise their carbon footprint.

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Silver circle’s wye valley gin uses virtual production to create a carbon friendly advertising campaign

Sue McHugh, Virtual Production manager at RecodeXR in Manchester talks about how the commercial content production landscape is changing to a more sustainable model.

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