Case Studies

This collection of case studies share practical advice from those who have implemented sustainable production practices across the industry.

Collaboration is Key for Sustainable Production

Date: September 2023

Perma Collective, McCann and Alice Timms share their insights into how production teams, agencies and styling can collaborate to reduce, record and review carbon emissions.

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Get Set Hire fuel their vehicles with Green D+ to reduce emissions

Date: April 2023

Bryony Harrison-Miller, Communications & Sustainability at Get Set Hire, explains how tackling transport emissions from your production can be supported by your production partners. This may enable you to significantly reduce advertising production emissions.

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APR support brands to embed environmental sustainability into their production practices

Date: April 2023

Traci Dunne, Global Director of Industry Relations at Advertising Production Resources, shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions.

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adam&eveDDB work with Quorn to create a production strategy which aligns with the brand

Ben SharpeHead of Integrated Production at adam&eveDDB, shares how close collaboration with the brand enabled them to reduce their production emissions through conscious decision making, and use of the AdGreen carbon calculator.

Part 2 is where we hear from industry leaders about the ways that they are embedding sustainability into their production practices.

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Spindle use 3D animation to create a low carbon campaign for Greenpeace

Ella Gancarz, Executive Producer at Spindleshares their approach to low carbon production, creating a global campaign which doesn’t cost the earth.

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Wolf & Badger Studios use AdGreen to create their first end-to-end carbon neutral production

Danielle Keane, Producer and Sustainability Co-ordinator at Wolf & Badger Studiosshares their approach to a carbon neutral production, and the other steps they are taking to minimise their carbon footprint.

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Silver circle’s wye valley gin uses virtual production to create a carbon friendly advertising campaign

Sue McHugh, Virtual Production manager at RecodeXR in Manchester talks about how the commercial content production landscape is changing to a more sustainable model.

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