AdGreen Resources


These resources are for those in the creative and production departments at agency level, production company teams, post-production companies and those working as a supplier or in the crew - look for the actions where you can make an impact. Short on time and prefer to come back to this later? Download our Resources Guide for everything in one place.

We will soon release guides for different company types, so keep an eye on our website or sign up to our newsletter to be told when these are available.


Our first Annual Review

The Annual Review covers the work of AdGreen throughout 2022 and beyond. It features thought leadership pieces from our Chief Executive, Stephen Woodford, our Global Director, Jo Fenn, and industry leaders at ISBA, the IPA, the APA and the AOP.

As the first ever AdGreen Annual Review, we are delighted to share the first dataset from the carbon calculator. The Annual Review contains insights from a full calendar year of completed projects, which proves an indication as to where we are now, but which will also be pivotal in informing our strategy going forward, ensuring we can best serve the different stakeholders who have a role to play in reducing emissions in this sector. It also outlines the key achievements from last year, including the release of our new online training module, the calculator development updates, and highlights from our events.

Resources Guides for Company Types

Our new resources guides provide tailored advice for different company types, whether you are a production company, creative agency or brand.

These guides take you through how to use the carbon calculator in your role, what questions to ask your production partners, and simple swaps you can make to reduce your production footprint.

Resources Guide for Production Companies

Resources Guide for Creative Agencies

Resources Guide for Brands

What is in the resources guide

    • How to use the guide and get started
    • Using your sphere of influence
    • They key activity areas and understanding how to prioritise them
    • Advice for creative, production and post production teams
    • Advice for departments
    • Further resources and templates: questions for the studio and caterer, creating an environmental policy, call sheet template text
    • Further support links: carbon calculator, training, case studies, supplier listings, FAQ, Creative Energy, Creative Offsets, joining our community

Get the most out of the guide

    • Take time to read everything through, following the links where necessary
    • Start working with the Resources Guide as early as possible on each project
    • Send the Resources Guide to heads of department and team members who will be supporting you
    • Be mindful of changes you could make beyond your current project - like switching to renewables for your space, opening an account with a more sustainable supplier, or creating a company policy to encourage permanent behaviour change

Your sphere of influence

This is a team effort. Whoever you are, you will only be able to do so much - the average production manager can only remove 15-20% of the carbon from a project’s carbon footprint. Do what you can, use your influence elsewhere, and offset what you are unable to remove using Creative Offsets. 


The four activity areas

When a production’s footprint is being recorded, everything falls into one of four activity areas: transport, spaces (and how we power them), materials and disposal. Throughout the Resources Guide you’ll see each action point will reduce the impact in one of these areas. Reducing transport needs will often have the biggest impact, then energy needs for spaces, then materials, and finally disposal. 

Advice for creative, production and post-production teams

Great creativity can be achieved on a reduced carbon budget - the Resources Guide has advice on not baking emissions into the script. You can also use script locations and props to promote and encourage sustainable behaviours - again the guide has some examples - discuss with the director/photographer and production designer at the earliest stage possible. 


Whether at an agency or production company the Resources Guide has key tips to consider throughout your project. Selecting production partners, heads of department and suppliers who are open to collaborating on carbon reduction is a great place to start. Stock footage/imagery will keep the carbon footprint down, as it’s already been created. In post-production? There's tips for you in the Resources Guide too!


Advice for all departments

Grab the Resources Guide and take a look at the starting points that everyone can be thinking about, then find your specific department for more targeted advice. Again, planning is key - start as early as you can on each project and make sure all of your team members are aware of what you’re trying to achieve and how you’re going to support production. 

Departments included:

    • Location department
    • Facilities
    • Art department
    • Construction
    • Electrical department
    • Camera department
    • Costume department
    • Make Up & Hair department
    • Food styling
    • AD department & Runners
    • Sound department

Further support
As well as the additional resources and templates in the Resources Guide, here are some other things to help you:

This video from Planetmark is also a great resource, very simply explaining how carbon emissions work, why we need to reduce them, and the difference between different scopes, as well as other key terms like net zero and carbon neutral.

Supplier listings

Our partners at BAFTA’s albert have done all the heavy lifting by compiling a list of sustainable suppliers serving those in advertising, TV and film production. The list can be filtered, making it even easier to find what you’re looking for - and if you know of a great sustainable supplier who’s not on the list, get in touch. 

Look out for those powered by 100% renewable energy, and those who offset their carbon emissions!