How can advertising not only tackle climate change within its own business, but also affect the habits and
thinking of the consumers it reaches? Tim Cumming
For Jo Coombes at AdGreen, the prospect of “a carbon-literate workforce adept at producing work on a reduced carbon budget” is what’s built in to the Carbon Calculator, whose key measurement silos are transport, spaces, materials and waste. “The tool will allow for collaborative measurement of any stills, motion or audio project which is part of an advertising campaign,” she says, “and be free at the point of use for the advertising production community.”
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