An interesting article on the back of Ovo’s announcement a couple of days previously, thank you to Ruth Wright (Editor-in-chief, Abbott Mead Vickers BBDO; Extinction Rebellion) for mentioning us!


“We are way past the point of being able to use carbon offsetting as a “get out of jail free” card. We are in the midst of a climate and ecological emergency. Act like it. Don’t spend the carbon in the first place. AdGreen is full of brilliant advice on how to do this.

Your retainer has already been spent. Everything you do now is an incremental cost. Except your retainer is humanity’s carbon budget. And the incremental cost is the lives of your children or future children. Think of all of your work through that lens and you’ll be on the right path.”


Read the whole article, and the opinions of other prominent adland figures here