AdGreen’s Jo (who is also Head of Production at LS Productions), talks about how the initiative began, how it fits into the work at LS, and what the future holds…
Production can be a wasteful industry with a big carbon footprint – think entire set builds sent to landfill after a week, energy-hungry equipment, reliance on paper printouts, countless air and road miles, and plastic bottles a-plenty. This is where Jo Coombes, our Head of Production and AdGreen founder, wants to make a difference, with a vision of a more sustainable future for advertising production.
In 2014, Jo launched industry-wide sustainability initiative AdGreen, and thereafter has campaigned tirelessly to support the advertising world’s transition to environmentally sustainable production methods. Frustrated by what she was seeing on set as a production manager: masses of waste, catering on polystyrene plates, and entire set builds being thrown in skips; she decided to do something about it, and AdGreen is now the go-to resource for anyone working in advertising production. Here, we chat with Jo about what sustainable production means to her.
Read the whole article here…
