With AdGreen’s new resources guide, carbon calculator and an industry levy to fund it, this year could see a step change in how production views its carbon footprint, writes LBB’s Alex Reeves. You can read the full article here on the LBB website.
Thanks to AdGreen, the UK advertising production industry may soon be the most carbon-aware in the world. Founded in 2014 by then production manager Jo Coombes, 2020 saw AdGreen join up with the Advertising Association, and 2021 sees some huge new introductions.
Recently, AdGreen announced that it would be launching its carbon calculator this September – a tool that will be free at the point of use for all in the advertising industry. It also launched its resources guide to give ad production teams an easily digestible handbook on how to start their journey towards net-zero carbon emissions. And to keep the resources, tools and training it provides free at point of use, a voluntary levy is being introduced for advertisers to contribute a small percentage of production cost estimates towards AdGreen’s operational costs.
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