APR’s Global CEO Jillian Gibbs and Industry Relations Director Traci Dunne spoke to LBB about the Advertising Industry’s role in combatting the climate crisis. As a founding member of AdGreen, APR is committed to reducing their environmental impact and is supporting the release of the AdGreen carbon calculator this September.
In this interview, Jillian and Traci share insights into the advertising production industry’s biggest problem areas and how to tackle them, making an important note that all is not lost if we set achievable targets and start our journeys now.
LBB> Tell us a little bit about your personal relationship and journey with sustainability.
Jillian Gibbs> I grew up in New York City and I was a Girl Scout, and their motto is “leave a place better than you found it.” And in Colorado, where I live now, there’s a similar motto for hikers and campers – you pack up everything that you brought in with you. So I’ve always had this mentality, and as producers when we’re on location bringing in 50-75 people, that is the motto for the film industry too. Don’t leave anything or anyone behind.
Traci Dunne> I started my career working at ISBA, the UK trade association, and during my time there I started meeting with Jo Coombes, who is the project director of AdGreen and she was so inspirational. We spoke a lot about sustainability within production and I remember it being a real lightbulb moment once I started to understand that this corner of our industry was having such a huge impact on the environment.
Article continues online…