The IPA’s chairman, Paul Bainsfair, wrote up his thoughts on what needs to happen next after the 44 Club’s XR event last week. The group were invited to present to the industry in response to their letter and recent activism in Cannes…
“We also heard from Jo Coombes, founder of AdGreen, who has been working with the Advertising Producers Association and IPA Production Policy Group to provide the advertising production industry with the expertise and opportunities to take action on environmental sustainability, including reducing the environmental impact of the production process.”
Read the whole article here… and if you weren’t able to attend, you can watch the presentation and subsequent debate on YouTube here.
