While the UK prepares to host a UN summit on climate change (COP26) in November, agencies and brands are accelerating efforts to reduce their carbon footprint as the climate crisis becomes business-critical. Campaign’s Jennifer Small charts the industry’s efforts so far and looks at what’s coming next. You can read the full article here on the Campaign website.
… AdGreen, part of the AA, in partnership with Bafta, is set to launch its own calculator in September. It is designed to enable ad agencies, production companies and service companies to collaboratively input information about activities undertaken to create an ad campaign, allowing teams to measure the carbon footprint of their production. The tool is a key feature of Ad Net Zero, backed by adland heavy hitters including Adam & Eve/DDB, Havas, MullenLowe, Sky, Unilever and WPP, which calls on the industry to reduce its carbon impact to net zero by 2030.
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