We had an amazing launch last week, with multiple industry press articles. Here's a round-up of the announcements:
LBB Online: UK Advertising's Climate Action Working Group Launches AdGreen
Campaign: Daily Blog Wednesday 9th Sep (at 9.20am)
Mediatel: Greening adland: the grown-ups get involved
Mediatel: AA's Climate Action group launches green ad production initiative
Edie: Advertising sector launches new initiative to eliminate negative environmental impacts
Advanced Television: AdGreen initiative from UK advertising
Business Green: AdGreen: How TV advertising is working to sell its new sustainability credentials
Marketing Week: Sky and Unilever unite with ad industry to tackle climate change
The Drum: AA Climate Action group launches green ad production standard
More About Advertising: AdGreen: industry gets a grip on its environmental impact
WARC: New green push for the UK advertising industry
Decision Marketing: Industry goes green but where are DMA, IPM and IAB?
Televisual: Plan launched to cut ad production carbon footprint
Unilever: Advertising takes first steps to lower carbon footprint
The Location Guide: UK Advertising Climate Action Working Group Launches AdGreen
AA: UK advertising’s Climate Action Working Group launches AdGreen
AA: Advertising Matters Update
ISBA: UK advertising’s Climate Action Working Group launches AdGreen
IPA: IPA backs AdGreen initiative
APA: Ad Industry Unites to Tackle Climate Change
AOP: UK Advertising's Climate Action Working Group Launches Adgreen
BAFTA albert: UK advertising’s Climate Action Working Group launches AdGreen
