AdGreen has today launched its bespoke carbon calculator for the advertising production industry.
The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their projects and identify the highest carbon producing activities.
The calculator works by allowing users to enter information in 4 key areas that relate to a production. By inputting data related to activities such as travel and transport, energy and fuels, and materials and catering, users can build up a picture of the carbon impact of their production. The tool is designed so that everyone working on a project can help to add information into the tool allowing greater oversight and understanding of where the biggest carbon impacts lie.
Sebastian Munden, Chair of Ad Net Zero and EVP and General manager, Unilever UK & Ireland, said: “As an industry, we have to take responsibility for the carbon emissions involved in advertising production activities and take rapid steps to reduce them. The AdGreen carbon calculator is a brilliant tool for every ad professional involved in the process of producing ads – we will be embedding its use into production of Unilever ad productions going forward. I urge everyone to register for the tool, collect the levy and embed the use of a carbon calculator like this in their working practices.”
The AdGreen carbon calculator is the result of the AdGreen team’s experience in the industry, and of IP and expertise gathered over the past 10 years from AdGreen’s strategic partner, albert. Hundreds of thousands of pounds have been invested in time and resources during the past decade, which has resulted in the development of a bespoke tool for the advertising production industry.
To read the full press release click here. To find out more about the tool and how to get started, visit our calculator page