It’s getting rather busy over here at AdGreen… Work on the AdGreen carbon calculator continues apace and we’re really looking forward to sharing it with the advertising production community this coming September.


We know how eager everyone is to begin measuring their impact and it’s fantastic to see how many of you have already done our free training and downloaded our resources guide to be better prepared for when the calculator does arrive.


The tool we’re designing is bespoke to our industry – it’s being modelled on the latest version of the albert calculator which was released in January 2021 for the TV and film production community. Just like the albert tool, our calculator will ask users a series of specific questions in relation to a production to help advertising agencies, production companies and service companies to collaboratively work out the carbon footprint of a project – everything from the production office to travel will be accounted for. By measuring and understanding your impact, you’ll be able to take decisive action and reduce carbon emissions on your projects.


The AdGreen carbon calculator will be a valuable tool for organisations aligning with the AA’s Ad Net Zero initiative, which calls upon the industry to reduce the carbon impact of developing, producing and running UK advertising to real net zero by the end of 2030. AdGreen joined forces with the Advertising Association in July 2020, launching in September to unite the advertising industry in eliminating the negative environmental impacts of advertising production. Since September 2020, adam&eveDDB, APR (Advertising Production Resources), Dentsu, Google, Havas, MullenLowe, Publicis Groupe UK, Sky, WPP and Unilever have joined AdGreen’s advisory board to support its work and over 750 members of the advertising community have completed AdGreen’s free online training to understand the climate issues faced in the context of the industry.


Until the calculator is launched – we recommend that everyone signs up to our free training and also downloads our new resources guide which contains all the tips and tricks you need right now to start making your production more sustainable. From catering to post – we’ve got you covered.


Download the guide – give it a read and share it around. And let us know what you think at @WeAreAdGreen!


You can also sign up for our newsletter for calculator updates direct to your inbox.