It’s getting rather busy over here at AdGreen… Work on the AdGreen carbon calculator continues apace and we’re really looking forward to sharing it with the advertising production community this coming September. We know how eager everyone is to begin measuring their impact and it’s fantastic to see how many of you have […]
ADGREEN INTRODUCES VOLUNTARY LEVY ON PRODUCTION SPEND
To help keep all our resources, tools and training free at the point of use, AdGreen has today announced the launch of a voluntary levy. The AdGreen Levy is being introduced to enable advertisers to contribute a small percentage of relevant items in the production cost estimate towards AdGreen’s operational costs. The AdGreen Levy […]
MISSED MISSION: ZERO? WATCH THE VIDEO HERE
We had a great turn out for our online Mission: Zero last night, but if you missed it, you can watch it here. Didn’t hear about the event? Sign up to our newsletter and never miss an invite again! Join us as we take a dummy production and walk our audience through various decisions they can […]
JOIN ADGREEN & ALBERT FOR MISSION: ZERO*
This Earth Day, we invite everyone working behind-the-scenes to join the teams from albert and AdGreen as we work through a production on its route to zero. From Catering to the Art Department, we’ll highlight the opportunities for departments to reduce their carbon footprint and help you understand the actions that make the biggest […]
ADGREEN’S JO COOMBES TO BE PART OF SKY ZERO FOOTPRINT FUND JUDGING PANEL
Sky has announced their Zero Footprint Fund today: a £2m advertising fund designed to help accelerate and amplify initiatives that drive positive behavioural change towards creating a more sustainable future. Using the power of TV, the fund is open to media agencies, creative agencies and brands with winning entries selected by a panel of credible and knowledgeable judges with strong views […]
SOPHIE BROADBENT JOINS THE ADGREEN TEAM
We’re delighted to announce that Sophie Broadbent has joined the AdGreen team as Project Manager for our carbon calculator, which launches in September. Sophie brings 20 years of experience as a producer in commercials, broadcast, corporate films and VFX to the Project Manager role, and has been an advocate for ‘green production’ throughout. Sophie […]
SHOTS | SUSTAINABILITY: THE FUTURE OF TV ADVERTISING, BUT NOT AS WE KNOW IT
Tim Cumming talks to a range of industry creatives, including AdGreen’s Project Director Jo Coombes, about sustainability, inclusion, the new rules of consumption, and how the winds of change have moved the bottom line from being about finance to focussing on ethics. You can read the full article here on the Shots website. In […]
WE ARE HIRING: ADGREEN/AD NET ZERO PROJECT MANAGER
We are looking for a Project Manager to work with the AdGreen and Ad Net Zero teams! Are you an amazing project manager with knowledge of ad production and a passion for sustainability and carbon calculation? Read on for more info… The Project Manager will split their time between AdGreen and Ad Net Zero, […]
CASE STUDY: MPC & TRAVLRR / AUTOMOTIVE SHOOTS
Well, it’s a new year… and we have a brand new case study! And this one isn’t just about recycling bins and asking crew to bring their own water bottles, oh no… this one is BIG! If you’ve taken our training, you will know that transport, particularly air travel, often makes up the largest […]
ALBERT LAUNCHES REVAMPED CARBON CALCULATOR
Today marks an important step in the journey of the AdGreen Carbon Calculator – albert’s updated carbon calculator and certification toolkit has been launched! Following the launch of Creative Offsets, these two products form the cornerstone of albert’s offering to the TV and Film industry, helping production teams to measure their carbon impact as well […]
