For the third episode in the Making Every Ad a Green Ad podcast series, Jo Fenn joined Traci Dunne, from APR and the host, Stephen Woodford, to discuss how we can curb emissions from advertising production. From what are the activities with the biggest impact to how AdGreen’s tools and carbon calculator can help you […]
Spindle use 3D animation to create a low carbon campaign for Greenpeace
Ella Gancarz, Executive Producer at Spindle, shares their approach to low carbon production, creating a global campaign which doesn’t cost the earth… and if you are looking for the actions where you can make an impact, check out the carbon calculator to help you measure, and the AdGreen resources to help you reduce! As […]
Wolf & Badger Studios use AdGreen to create their first end-to-end carbon neutral production
Danielle Keane, Producer and Sustainability Co-ordinator at Wolf & Badger Studios, shares their approach to a carbon neutral production, and the other steps they are taking to minimise their carbon footprint. If you are looking for the actions where you can make an impact, take at look at the AdGreen resources, and find out […]
Future-proof Your Business: The Sustainable Approach to Production
*This event has been postponed, and new date will be announced later in the year* Environmental sustainability is moving ever higher on the agenda for many organisations. Increasing regulations and climate-conscious consumers mean advertisers need to start addressing their carbon impact and looking for reductions across their operations. As a production company, supplier, freelancer or […]
What is the cost of your travel?
This is not a financial question, it’s a carbon question. Last week our Project Director, Jo Fenn, set off for Cannes Lions. Starting in Edinburgh, she took the train to London, the Eurostar to Paris, and after an overnight stop, made the final journey to the south of France. All in all, the trip took […]
VIDEO: CATCH UP WITH A CALCULATOR WEBINAR
Thanks to everyone who has joined our carbon calculator webinars! You can re-watch below if you’ve not been able to attend yet, and you can sign up for the next one via Eventbrite. We also have a number of How To videos, specific calculator FAQ’s, plus a glossary to help you get to grips […]
SILVER CIRCLE’S WYE VALLEY GIN USES VIRTUAL PRODUCTION TO CREATE A CARBON FRIENDLY ADVERTISING CAMPAIGN
Sue McHugh, Virtual Production manager at RecodeXR in Manchester talks about how the commercial content production landscape is changing to a more sustainable model. If you are looking for the actions where you can make an impact, take at look at the AdGreen resources, and find out more about the carbon calculator. We launched Recode […]
ADGREEN SUPPORTERS WIN BIG AT THE BRITISH ARROWS
We are thrilled that a number of AdGreen supporters took home awards from the British Arrows last Thursday! These companies continue to showcase their creativity and ingenuity, and we are delighted that they are proud to demonstrate their commitment to environmental sustainability alongside this. You can view their adverts on the British Arrows website (and […]
MISSED OUR FEB BREAKFAST BRIEFING? WATCH THE VIDEO HERE
Missed out on our breakfast briefing, don’t fear you can catch up on it here. Didn’t hear about the event? Sign up to our newsletter and never miss an invite again! It was a jam packed hour, looking ahead to what’s coming up in 2022! Watch to get the latest carbon calculator stats, an update on […]
CASE STUDY: MAMAPOOL CREATE CARBON NEUTRAL PRODUCTION FOR HITACHI WITH RATTLING STICK
When Hitachi’s ad agency, Mamapool, pitched the idea of producing their latest ad in a way that emitted no carbon dioxide, neither Hitachi nor the agency knew if it would be possible. Hitachi liked the idea. “We thought that as long as we were honest about how the ad was made, it would be […]
