LBB ONLINE | WHY YOU SHOULD MAKE SURE YOU’RE A CARBON CALCULATOR EARLY ADOPTER

AdGreen’s Carbon Calculator launches at the end of this month and it’s time for any company that wants to reduce its productions’ carbon footprint to start getting involved, writes LBB’s Alex Reeves…   How much impact does the advertising you’re making have on the environment? Increasingly, brands need to know this. And increasingly, agencies, production […]

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CASE STUDY: TEAM ODELAY’S SEVEN STEPS TOWARDS A SUSTAINABLE FUTURE

Production company Odelay Films know a thing or two about creating content with award-winning commercials, branded content, music videos, film, and documentaries under their belt. Happily for us, the talented team is also as passionate about saving the planet as they are about creating beautiful content. Odelay Films Co-Founder Peter Lee Scott, gave us a […]

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LBB ONLINE | WE NEED TO USE OUR CREATIVE SKILLS TO NAVIGATE OUR WAY OUT OF THE CRISIS

APR’s Global CEO Jillian Gibbs and Industry Relations Director Traci Dunne spoke to LBB about the Advertising Industry’s role in combatting the climate crisis. As a founding member of AdGreen, APR is committed to reducing their environmental impact and is supporting the release of the AdGreen carbon calculator this September.   In this interview, Jillian […]

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