A step by step guide for freelancers

These steps are recommended for freelancers, to learn about AdGreen, sustainable production, and emissions resulting from campaigns.

We suggest individuals work through the steps, engaging with any they feel is relevant, and skipping any they don’t.

Watch the AdGreen Overview video to get up to speed.

This video covers what we offer and how we can support you to reduce production emissions.

Running time: 23 minutes

Our Sustainable Production modules covers climate science and key climate terminology, how carbon is measured and reduced, the advertising production industry and its impact and the AdGreen carbon calculator.

Running time: 70 minutes

You can register for a carbon calculator account as a freelancers to have a look around and create a draft footprint to test entering data. When you are working on a production you will be added to a project by the production company or agency if you are required to enter data.

Accounts are free to set up, and everyone working in advertising production around the world can create an account.

While we don’t yet have a resources guide for freelancers, you can read the resources guide for production companies.

This guide covers steps individuals can take to lower production emissions, questions you can ask your production partners, and information on how to use the carbon calculator.

If you are likely to be asked to enter data into the calculator you should watch our Fast Footprint training video.

This short module demonstrates how you can quickly complete a draft carbon footprint for your advertising production, by using your budget as a guide.

Read the 2022 AdGreen Annual Review to find out more about industry emissions.

Watch the ‘annual review for production companies’ event recording for inspiration of how these companies have started to embed sustainable practices into their organisations and productions.

Read case studies by other production companies to get inspired.