AdGreen offers its tools, resources and training free at the point of use to those in the advertising production community. It is the advertising agencies and production companies who have need to measure and reduce the carbon associated with the activities being undertaken, in order to produce work for the advertiser. Therefore, AdGreen’s recommendation is that advertisers contribute to the AdGreen project via the AdGreen levy (a 0.25% charge on top of production budgets). These contributions ensure that the tools, resources and training can continue to be offered to their production suppliers.