You should reduce everything you possibly can in the first instance before resorting to offsetting. However there are likely to be unavoidable emissions in almost every advertising production footprint and to be carbon neutral you will need to offset them. As part of the AdGreen carbon calculator, you can predict carbon emissions, enabling you to allocate money in your budget to offset the unavoidable emissions at the end of your production. Once your project has been reviewed by the AdGreen team, you’ll be able to access the Offsetting hub direct from your final footprint.