Advertisers and Principal Production Partners are of course free to work with ‘green’ consultancies/consultants, independent of engaging with AdGreen’s offerings.

However, if the advertiser’s Principal Production Partner is using the resources, tools and training provided by AdGreen, it is hoped the advertiser would contribute to the AdGreen Levy, and that their Principal Production Partner would be happy to collect it from them on AdGreen’s behalf. N.B. It is recommended that the levy is not applied to green consultant costs, on principal. However, this is not included in the official exclusions noted in the levy guide.