Ad Net Zero is the Advertising Association’s net-zero strategy for the advertising industry as a whole, which comprises 5 actions points: 

  1. Getting your house in order – advertising business operations
  2. Curbing emissions from advertising productions
  3. Curbing emissions from media planning, buying and distribution
  4. Curbing emissions through awards and from events
  5. Harnessing advertising’s power to support consumer behaviour change

AdGreen exists to support the advertising production industry with action point 2 by providing resources, tools and training to help the community measure and reduce emissions from the production of advertising content.

Visit the Ad Net Zero hub