It’s getting rather busy over here at AdGreen… Work on the AdGreen carbon calculator continues apace and we’re really looking forward to sharing it with the advertising production community this coming September. We know how eager everyone is to begin measuring their impact and it’s fantastic to see how many of you have […]
PRESS
ADGREEN INTRODUCES VOLUNTARY LEVY ON PRODUCTION SPEND
To help keep all our resources, tools and training free at the point of use, AdGreen has today announced the launch of a voluntary levy. The AdGreen Levy is being introduced to enable advertisers to contribute a small percentage of relevant items in the production cost estimate towards AdGreen’s operational costs. The AdGreen Levy […]
SHOTS | SUSTAINABILITY: THE FUTURE OF TV ADVERTISING, BUT NOT AS WE KNOW IT
Tim Cumming talks to a range of industry creatives, including AdGreen’s Project Director Jo Coombes, about sustainability, inclusion, the new rules of consumption, and how the winds of change have moved the bottom line from being about finance to focussing on ethics. You can read the full article here on the Shots website. In […]
GREEN THE BID | ADGREEN RELAUNCHES IN THE UK
Green the Bid Producer Kat Friis interviewed Adgreen founder Jo Coombes about their big relaunch, sustainability in production, and collaborating with Albert (Bafta’s environmental arm) to take greening our industry to the next level. Read the full interview here. K.F. Where did you grow up and how did it inform, positively or negatively, what you […]
ALL OF OUR LAUNCH PRESS
We had an amazing launch last week, with multiple industry press articles. Here’s a round-up of the announcements: LBB Online: UK Advertising’s Climate Action Working Group Launches AdGreen LBB Online: Every Single Person Involved in Making Advertising Has a Role to Play in Green Production – interview with Jo Coombes Campaign: Daily Blog Wednesday 9th […]
SCREENING GREEN | PODCAST
Earlier in the year Jo Coombes was interviewed by Daniel Copping for his Screening Green podcast. The 6 episodes feature interviews and insights from many on the sustainable production front line including Aaron Matthews of albert, Helen Kelly of Earth Angel, Michelle Jenkins of Film London and Steve Smith, chair or Directors UK. You can […]
LBB ONLINE | SUSTAINABLE PRODUCTION IN A POST COVID WORLD
On Earth Day 2020, AdGreen founder Jo Coombes explores how the lessons learned during this pandemic can serve us when once the lockdown is lifted. You can read the full article here on the LBB website. Covid-19 is hitting our industry hard. Among the many upheavals and changes brought about by the pandemic, the cancellation […]
THE LOCATION GUIDE | FOCUS GREEN ZONE OFFERS SUSTAINABLE PRODUCTION SOLUTIONS FROM PRE-TO-POST
Once again, Shona Smith has written up a preview of the Green Zone at this year’s FOCUS. Read the whole thing online here, and register to join us on 3rd and 4th December on this link. The FOCUS Green Zone returns for a third year, providing even more environmentally friendly production solutions. Presented in […]
CREATIVE BRIEF | BITE INTERVIEW: RACHEL SMY
Rachel Smy, Group Environmental Manager at Ogilvy UK – and big time AdGreen advocate – has been interviewed by Creative Brief about the effect of the agency’s business on the environment. Read the full longer article online – here’s an excerpt: “…Smy has more specific advice when it comes to specifically what agencies can […]
CAMPAIGN | CAN ADVERTISING FIND ITS PLACE IN THE REGENERATIVE AGE?
Brittaney Kiefer writes the long read in this week’s Campaign, with a round up of current thoughts in our industry, and what comes after Create and Strike. [excerpt]… “Taking the path that [Iain] Tait and others describe would give advertising a bigger purpose than just selling more stuff. The industry has already begun to […]
