We are thrilled that a number of AdGreen supporters took home awards from the British Arrows last Thursday! These companies continue to showcase their creativity and ingenuity, and we are delighted that they are proud to demonstrate their commitment to environmental sustainability alongside this. You can view their adverts on the British Arrows website (and […]
PRESS
ALL OF OUR CARBON CALCULATOR LAUNCH PRESS
We had an amazing carbon calculator launch last week, with multiple industry press articles. Here’s a round-up of the announcements: Campaign: AdGreen’s carbon calculator goes live with 130 users signed up Campaign: Brands pledge to put purpose before profit during Campaign event The Drum: Unilever, Adam&Eve and Havas commit to measuring carbon footprint of ads with […]
ADGREEN’S CARBON CALCULATOR NOW LIVE FOR ADVERTISING INDUSTRY
AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their […]
PXPIQ.COM | SPEARHEADING CREATIVE PRODUCTION TOWARDS A MORE SUSTAINABLE FUTURE
From production to climate change, Jo Coombes, Project Director of AdGreen, explains to Leah Montebello of Producers & Procurers IQ how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. “Jo Coombes’s lightbulb moment for AdGreen came in 2014 when she was flicking through a magazine on holiday and […]
SHOTS | A CLIMATE IN CRISIS: WE CAN’T GO ON LIKE THIS
How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry including AdGreen’s project director Jo Coombes For Jo Coombes at AdGreen, the prospect of “a […]
LBB ONLINE | WHY YOU SHOULD MAKE SURE YOU’RE A CARBON CALCULATOR EARLY ADOPTER
AdGreen’s Carbon Calculator launches at the end of this month and it’s time for any company that wants to reduce its productions’ carbon footprint to start getting involved, writes LBB’s Alex Reeves… How much impact does the advertising you’re making have on the environment? Increasingly, brands need to know this. And increasingly, agencies, production […]
LBB ONLINE | WE NEED TO USE OUR CREATIVE SKILLS TO NAVIGATE OUR WAY OUT OF THE CRISIS
APR’s Global CEO Jillian Gibbs and Industry Relations Director Traci Dunne spoke to LBB about the Advertising Industry’s role in combatting the climate crisis. As a founding member of AdGreen, APR is committed to reducing their environmental impact and is supporting the release of the AdGreen carbon calculator this September. In this interview, Jillian […]
PLANET DRIVEN BRANDS | PODCAST
Project Director Jo Coombes was a recent guest on the Planet Driven Brands podcast, a library of thought leadership on brands and their responsibility to the welfare of the planet. Jo discussed AdGreen’s journey to date, the roles and responsibilities that brands have to the planet and what the future of production may look […]
CAMPAIGN | INSIDE ADLAND’S RAPID EFFORTS TO BE SUSTAINABLE
While the UK prepares to host a UN summit on climate change (COP26) in November, agencies and brands are accelerating efforts to reduce their carbon footprint as the climate crisis becomes business-critical. Campaign’s Jennifer Small charts the industry’s efforts so far and looks at what’s coming next. You can read the full article here on […]
LBB ONLINE | WHY 2021 COULD BE A GIANT LEAP FOR SUSTAINABLE ADVERTISING PRODUCTION
With AdGreen’s new resources guide, carbon calculator and an industry levy to fund it, this year could see a step change in how production views its carbon footprint, writes LBB’s Alex Reeves. You can read the full article here on the LBB website. Thanks to AdGreen, the UK advertising production industry may soon be […]
