ADGREEN’S CARBON CALCULATOR NOW LIVE FOR ADVERTISING INDUSTRY

AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their […]

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PXPIQ.COM | SPEARHEADING CREATIVE PRODUCTION TOWARDS A MORE SUSTAINABLE FUTURE

From production to climate change, Jo Coombes, Project Director of AdGreen, explains to Leah Montebello of Producers & Procurers IQ how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste.   “Jo Coombes’s lightbulb moment for AdGreen came in 2014 when she was flicking through a magazine on holiday and […]

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LBB ONLINE | WHY YOU SHOULD MAKE SURE YOU’RE A CARBON CALCULATOR EARLY ADOPTER

AdGreen’s Carbon Calculator launches at the end of this month and it’s time for any company that wants to reduce its productions’ carbon footprint to start getting involved, writes LBB’s Alex Reeves…   How much impact does the advertising you’re making have on the environment? Increasingly, brands need to know this. And increasingly, agencies, production […]

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LBB ONLINE | WE NEED TO USE OUR CREATIVE SKILLS TO NAVIGATE OUR WAY OUT OF THE CRISIS

APR’s Global CEO Jillian Gibbs and Industry Relations Director Traci Dunne spoke to LBB about the Advertising Industry’s role in combatting the climate crisis. As a founding member of AdGreen, APR is committed to reducing their environmental impact and is supporting the release of the AdGreen carbon calculator this September.   In this interview, Jillian […]

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