Sue McHugh, Virtual Production manager at RecodeXR in Manchester talks about how the commercial content production landscape is changing to a more sustainable model. If you are looking for the actions where you can make an impact, take at look at the AdGreen resources, and find out more about the carbon calculator. We launched Recode […]
CASE STUDY
CASE STUDY: MAMAPOOL CREATE CARBON NEUTRAL PRODUCTION FOR HITACHI WITH RATTLING STICK
When Hitachi’s ad agency, Mamapool, pitched the idea of producing their latest ad in a way that emitted no carbon dioxide, neither Hitachi nor the agency knew if it would be possible. Hitachi liked the idea. “We thought that as long as we were honest about how the ad was made, it would be […]
CASE STUDY: SIMPLE SWITCHES TO MAKE ON YOUR NEXT PRODUCTION
The launch of the AdGreen Carbon Calculator is next month (exciting!) and when it’s here, you’ll be able to measure the carbon footprint of your advertising production to see where your biggest impact lies. So far, so great – but how to actually reduce your impact? We caught up with Bryony from Get Set Hire who, […]
CASE STUDY: TEAM ODELAY’S SEVEN STEPS TOWARDS A SUSTAINABLE FUTURE
Production company Odelay Films know a thing or two about creating content with award-winning commercials, branded content, music videos, film, and documentaries under their belt. Happily for us, the talented team is also as passionate about saving the planet as they are about creating beautiful content. Odelay Films Co-Founder Peter Lee Scott, gave us a […]
CASE STUDY: TANAMI’S BACON BAP FREE SHOOT FOR SCOTTISH GOVERNMENT
After hearing about Edinburgh-based Tanami’s all-veggie shoot, we just had to get in touch for a few more details on the steps they took to make their Scottish Government TVC as sustainable as possible. Their latest film encourages 18-49-year-olds to roll up their sleeves for the covid jab (or jag, if you’re a fellow Scot!). […]
CASE STUDY: MPC & TRAVLRR / AUTOMOTIVE SHOOTS
Well, it’s a new year… and we have a brand new case study! And this one isn’t just about recycling bins and asking crew to bring their own water bottles, oh no… this one is BIG! If you’ve taken our training, you will know that transport, particularly air travel, often makes up the largest […]
CASE STUDY: BISCUIT FILMWORKS / ADAM & EVE DDB / VEG POWER
It’s been a while since we’ve had a case study, but the Biscuit Filmworks team have put together some great notes from a recent shoot for Veg Power, reflecting many of the Five Easy Things we all know and love. Take it away James Murray… Please note this shoot took place prior to the lockdown. […]
SWEETSHOP: HOW WE WORK
A break from our usual case study format today, as Georgie Hean from Sweetshop’s Melbourne office talks us through their green policy and how it’s translated on set… “At Sweetshop, we’ve always been really conscious about reducing our waste. As part of our ‘We Care’ approach, we set our Green Policy in motion earlier […]
CASE STUDY: THE CHEMICAL BROTHERS TOUR VISUALS
Welcome to another green production case study! This time around production manager Caroline Milsom talks about her recent shoot, creating visuals for The Chemical Brothers’ latest tour… “If i’m honest, it hasn’t previously been a conscious intention to consider the environment when I started a new job. I’d definitely put my awakening down to […]
CASE STUDY: SWEETSHOP / OGILVY / DOVE
Case study newbie Hattie here… Back in May I production managed my first job for The Sweet Shop, for producer Justin Edmund White. On beginning the production I was given the signed agreement from Ogilvy, requesting a sustainable production. So great to have the agency on board from the word go! On this particular job, I […]
