Traci Dunne, Global Director of Industry Relations at Advertising Production Resources, shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions. If you are looking to reduce your impact, check out the carbon calculator to help you measure, and the AdGreen resources to help you reduce! At APR, we support […]
BITS N BOBS
‘Making Every Ad a Green Ad’ Podcast Series Features our Founder Jo
For the third episode in the Making Every Ad a Green Ad podcast series, Jo Fenn joined Traci Dunne, from APR and the host, Stephen Woodford, to discuss how we can curb emissions from advertising production. From what are the activities with the biggest impact to how AdGreen’s tools and carbon calculator can help you […]
What is the cost of your travel?
This is not a financial question, it’s a carbon question. Last week our Project Director, Jo Fenn, set off for Cannes Lions. Starting in Edinburgh, she took the train to London, the Eurostar to Paris, and after an overnight stop, made the final journey to the south of France. All in all, the trip took […]
VIDEO: CATCH UP WITH OUR SECOND BREAKFAST BRIEFING EVENT
A huge thanks to everyone who joined our Breakfast Briefing event this morning. It was wonderful to have such a great crowd and we hope you all enjoyed it! If you want to watch the event again, share with colleagues or play catch up – simply click the video link below. This month’s briefing includes […]
ADGREEN WELCOMES TWO NEW INDUSTRY PARTNERS
We’re delighted to announce that Get Set Hire and Travlrr, part of CLICKON have joined AdGreen as Industry Partners. Both companies have long standing relationships with AdGreen and have been working on their own sustainability goals for many years. Get Set Hire can supply almost anything a production needs when filming, but with […]
JOIN US ONLINE FOR OUR FIRST BREAKFAST BRIEFING EVENT ON 17TH JUNE
The AdGreen community is steadily growing so to keep everyone up to date with the latest news, as well as discussing how to make your next shoot your most sustainable to date, we’re launching monthly, online 9am breakfast briefings. These informal events are a great way to stay connected with all things AdGreen, and you’ll […]
GET UP TO SPEED WITH THE ADGREEN LEVY BY WATCHING OUR WEBINAR
In this webinar recorded on the 13th of May, AdGreen’s Project Director, Jo Coombes explains how the new AdGreen levy will work, how you can support it and what you need to do next, as well as answering questions from attendees. AdGreen’s strategic consultant hosts the event and Publicis Groupe UK’s Chief Production Officer Clare […]
ADGREEN’S JO COOMBES TO BE PART OF SKY ZERO FOOTPRINT FUND JUDGING PANEL
Sky has announced their Zero Footprint Fund today: a £2m advertising fund designed to help accelerate and amplify initiatives that drive positive behavioural change towards creating a more sustainable future. Using the power of TV, the fund is open to media agencies, creative agencies and brands with winning entries selected by a panel of credible and knowledgeable judges with strong views […]
SOPHIE BROADBENT JOINS THE ADGREEN TEAM
We’re delighted to announce that Sophie Broadbent has joined the AdGreen team as Project Manager for our carbon calculator, which launches in September. Sophie brings 20 years of experience as a producer in commercials, broadcast, corporate films and VFX to the Project Manager role, and has been an advocate for ‘green production’ throughout. Sophie […]
ALBERT LAUNCHES CREATIVE OFFSETS SCHEME
albert, the BAFTA-led project and industry authority on environmental sustainability for film and TV has launched their Creative Offsets scheme, designed to enable TV and Film productions to offset their unavoidable emissions. The launch of the scheme is a further positive step for the project which supports the screen industry in making positive contributions […]
