Case Study: Wolf & Badger Studios use AdGreen to create their first end-to-end carbon neutral production
Danielle Keane, Producer and Sustainability Co-ordinator at Wolf & Badger Studios, shares their approach to a carbon neutral production, and the other steps they are taking to minimise their carbon footprint.
Over the last two years at Wolf & Badger Studios, we have been implementing new structures to minimise our carbon footprint as well as our impact on the world around us; from certifying as a B-Corp Company, to becoming Ecologi Members and more recently working with AdGreen to make all our productions carbon-neutral.
Repurposing old materials helped us to minimise new waste and the styling for this shoot was quite simple, meaning all we purchased was the specific paint colours.
Wolf & Budger Studios have been working with BEEN London for two years. BEEN has been redefining the possibilities of discarded waste within the realms of beauty and fashion. At the forefront of a revolution in modern textiles, BEEN London creates worth from waste by discovering the untapped potential in non recyclable items and hand-fabricating their designs with advanced technologies that rescue materials from landfill. Sustainable and recycled leather, upcycled bags and piñatex (a vegan leather made from pineapple skins) are just a few of the innovative fabrics that make up a Been London Bag and now they are adding something quite unique to the list: recycled Formula 1 race track banners.
So, it seemed only fitting that our first end-to-end carbon neutral production should be with a company so dedicated to zero-waste that BEEN London’s latest collection is itself carbon neutral in every aspect of the manufacturing process, from the upcycled materials used, to the regenerative projects that their proceeds are going to.
With a set designed using repurposed backdrops, painted to evoke both the DHL signature colours and Formula 1 aesthetic, the result is a 6 image still life campaign, and 16-image product shoot, photographed and retouched by our in-house team in our East London studio. Repurposing old materials helped us to minimise new waste and the styling for this shoot was quite simple, meaning all we purchased was the specific paint colours.
The team for this shoot were all very local to our studio, helping to minimise unnecessary travel. At Wolf & Badger we’ve also taken the step to offset our operational emissions through Ecologi. Encouraging people to be conscious of the way they travel and outlining the ways that we keep our studio sustainable are all listed on our call sheets to give the right mindset from the offset. Our black book of freelancers have all completed surveys for us to show the ways that their practice is kept as sustainable as possible so that we work with people that all share our common goal.
Being based in Netil House means our local community is full of interesting people that are always up for collaborating with us in various ways and meaning we can keep many aspects of our production as close to home as possible. One example of this, is the catering on set which came from the fully vegan Palm Greens. They always kept everyone on shoots well fed with the most delicious and nutritious lunches. They have since moved away, and we miss them deeply.
Encouraging people to be conscious of the way they travel and outlining the ways that we keep our studio sustainable are all listed on our call sheets to give the right mindset from the offset.
AdGreen have made the process of us creating Carbon Neutral productions so easy that it simply just makes sense in so many ways. We wear our Carbon status with pride and have received so much positive feedback from our clients, the community, and each person that comes to our shoots. We are always finding new ways to improve our productions and this was a huge step for that.
Wolf & Badger Studios are based in London and Sydney.