CASE STUDY: TANTRUM / LEO BURNETT / KELLOGG'S RICE KRISPIES
In March, I worked on some online spots for Kellogg’s Rice Krispies Squares at Tantrum, directed by Stephen Pipe. Having recently made the commitment to doing my shoots the AdGreen way, I introduced Clare Smith and Laura Jenkins, the Producer and PM at Tantrum, to the easy ways we could be more green. They were really keen to get involved, which made my life much easier - there's nothing worse than feeling like you can't release your inner eco-warrior on a job!
We shot one day in a house location out in the lovely, leafy, Kingston upon Thames. I spoke with location manager Sarah Butler, and then got on the phone to Javier Rojo at Quantum Waste. They don’t service all of London, but if like me, you attempt to book a collection and it's outside of their collection areas, they will try their hardest to make it work. Javier is brilliant, and so of course arranged to pick up the waste after a quick call to his team. I ordered the dual bins, clear plastic bags, and made sure I had the AdGreen bin signage ready to roll for when I got to set. I also ordered a water cooler, 2 water bottles, and 300 compostable cups.
For lunch, we arranged for a local hotel to cater for us which meant that we had no need for a horrible diesel dining bus, and all meals were served on china plates with proper cutlery. I spoke with the venue about what would happen to any surplus food. There wasn’t a large amount, and they said that they would give it to the staff to take home. Happiness is rehomed leftovers - and it's one of the Five Easy Things you can do to reduce waste on your shoot. Plus our wonderful stylist Tottie O'Clee used clothes from her store rather than using new items which meant nothing was bought unnecessarily.
Having had so much success with reducing water bottles on an earlier shoot at Tantrum (which you can read about once the ad airs!), I went one step further and completely eliminated all plastic water bottles from set this time. I was apprehensive as it was a bit of a risk, but it worked like a dream! All of the crew brought water bottles, and the majority brought a reusable coffee cup too. Priscilla, one of our cast, even brought her own special mug to set! I attribute the success of this to the concise information relayed to all attendees the day before the shoot (use the brilliant 'call sheet additions' here for a template of green notes) - manage those expectations people!
As for the leftover Rice Krispies and Rice Krispies Squares, the brilliant Jack Kirby from Almost Everything (model makers to the stars) got in touch with food charity City Harvest who picked up the loot and redistributed it to several shelters around London! Leo Burnett were more than happy for the food to be donated, so all in all, another successful shoot!
To help you on your shoot, check out our resources section, with tips for production teams, agency staff and crew. If you're UK based and working directly in production or creative, you can also attend one of our training sessions. Our FAQ section covers various topics from waste reduction to offsetting. If you'd like to help inspire others by sharing your innovative sustainable production solutions, get in touch. Just 3 or 4 points and a few images is enough for us to put together a case study.