Troubleshooting and Support2024-02-14T16:20:24+00:00

Calculator Troubleshooting and Support

How to Use Your Budget as a Guide

This video covers:

  • Starting early, and the stages of production
  • Setting up a campaign and project(s)
  • Identifying relevant line items in your budget
  • Entering the data
  • Tips for easy data gathering and entry
  • Completing a footprint

This session is suited to: 

Production teams working at advertising agencies and production companies who will be contributing data to a footprint. 

Running time: 20 minutes

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CSV Downloads & Pivot Tables

This video covers:

  • Downloading basic and detailed CSV files from the carbon calculator
  • Creating a pivot table to analyse your data

This session is suited to: 

Anyone with an account in the carbon calculator

Running time: 3 minutes

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Help Videos

These videos provide step by step support to measure projects in the carbon calculator.

How to sign up for an account

How to log in

How to edit your own user information

How to add, edit and delete users at your company

How to start a campaign, assign brands and prod consultancies, and add campaign users

How to start a project, assign other contributors and invite project users

How to input activities

How to complete a footprint

What you see as a reviewer company

How to download a CSV file of your emissions data

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1-2-1 Troubleshooting

Do you need some extra support with the calculator? Book a 10 minute session with our team.

UPDATE: These sessions are on hold until the end of January, please reach out to the team using the contact form in the website footer if you need support.

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Learning the Lingo

Reviewer company
Companies whose users and admins will view (not input) carbon activity data about campaigns to which the company has been assigned (and the campaign’s associated projects).
Contributor companies
Companies whose users and admins will input and view carbon activity data about motion, stills and audio projects to which the company has been assigned.
Principal production partner (PPP)
A role taken on by a contributor company on a particular campaign.
The Principal Production Partner is the main supplier of production services to the advertiser, who will be billing them for said services.
Third party production partner (TPPP)
A role taken on by a contributor company on a particular campaign (meaning they only see specific projects within the campaign, to which they have been assigned by the PPP).
A role fulfilled by an individual at any company using the tool. Every user belongs to at least one company.
A user can view every project they have personally created or been assigned to (and the associated campaign details).
An admin can view every project that has been created or been assigned to their company users.
The admin is responsible for managing the company’s users and details.
An entity to which projects belong. A campaign must be created before a project. Each campaign has its own overview page, where varying detail of data is visible depending on the company the user / admin belongs to.
Each project belongs to a campaign. A project can be defined as audio, stills or motion.
Activity form
Each activity falls under one of the activity areas: Non-filming spaces, Filming spaces, Travel and Transport, Accommodation, Materials, Disposal, Post-Production.

How long will it take to add all of a project’s activities?2023-07-19T17:08:04+01:00

This depends on a number of factors: 

  • The scale of the production (the budget, basically)
  • The number of locations
  • The number of contributor companies involved
  • How familiar the contributor companies are with the tool and whether they have used it before
  • When the information is logged – we would recommend it’s started early and then simply tweaked as the project progresses, in the same way a budget would be, rather than trying to do it all at the end
  • How readily available the information is (i.e. whether suppliers have been notified upfront that they will need to provide specific details and whether they are able to do so at the point of invoicing)
  • Whether entries can be grouped together (see next question)
  • Whether any amendments are required once the AdGreen team have reviewed the project (see Reviewing question in the section above)
Can I group entries together?2023-07-19T17:08:26+01:00

There will often be opportunities to collate entries. As an example, 25 crew cars can be expressed as a total number of miles rather than individual items, e.g.:

25 medium cars * average of X miles per day return * X shoot days = X miles

Can I input entries based on spend data?2023-07-19T17:08:55+01:00

Yes, many of the fields have an option to input by spend, e.g. Taxis, Generator Fuel.

What if we can’t get hold of exact numbers?2023-07-19T17:09:17+01:00

Some fields have benchmarks you can use instead, e.g. energy consumption in production spaces. For those which don’t, the more accurate you can be, the better, however we understand it is not always possible to obtain exact information.

Do we enter production offices in non-filming spaces?2023-07-19T17:09:38+01:00

Only enter production offices if it is a line item in the budget that you’re working with. In most cases we expect it won’t be, as office overheads are part of markup. However it might be that you’re a service company organising an office for a visiting team, and charging this cost back. In this case, yes it should be entered.

Should we enter water or heating for spaces?2023-07-19T17:09:55+01:00

Only enter water or heating for spaces if it’s detailed on your invoice. In most cases we’d not expect to see water consumption or heating included in project footprints.

I’m not sure which types of meals everyone consumed, is there an average option?2023-07-19T17:10:25+01:00

Meals are input by type: vegetarian, fish, chicken etc. There isn’t currently an ‘average’ option, but if the caterer is unable to tell you, and no special requests were made of them (e.g. 100% vegan please!), then a 30% veggie 30% fish and 40% beef or chicken is a good rule of thumb. And if you’ve got people staying overnight, don’t forget to include evening meals!

I am buying some props for the production – how do I account for them in the tool?2023-07-19T17:10:49+01:00

There are infinite possibilities for props, so individual ones are not currently accounted for in the calculator beyond the available inputs in the Materials section (e.g. Timber, Paint, Textiles).

Can I set up a test project to get a sense of how it works and train my team?2023-07-19T17:11:11+01:00

We recommend that users set up test projects to have a play and train their teams if they wish. For good housekeeping, please delete the test project when you’re finished exploring.

I’d like my team to have some training on the calculator – what the best way to do this?2023-07-19T17:11:52+01:00

They can watch a full walkthrough on this page, and look through all the latest resources, including the How To videos above. We recommend that companies work together internally and set time aside to share skills and get to know the calculator. We’d recommend you ask your regular production partners to do the same. 

How can we make sure our suppliers help us complete footprints as quickly and easily as possible?2023-07-19T17:13:49+01:00

Letting suppliers know the information you’re likely to need at the time of booking will mean they can provide it more easily when requested. This is another reason to begin your footprint early as it will give you the oversight of what you’re going to require. They can also visit our ‘step by step guide for suppliers’ page which will provide more information. 

Can I use the tool to show the difference between how we were going to approach a project, and how we did it in reality i.e. to show a reduction?2023-07-19T17:07:30+01:00

If you would like to show the reductions that were made, we would recommend creating two projects, one in the way it would have been done and how it was actually done.

Who can see the budget figure for each project?2023-07-19T17:17:15+01:00

The project budget, which is entered by the PPP, can only be seen by the PPP users attached to the project, plus the PPP’s admin(s), plus any reviewer company users. Schedule 2 of the tool T&Cs covers which company types do what in the tool, and which company types see what in the tool.

Who can see the detail of the activities entered into each project?2023-07-19T17:17:36+01:00

The PPP and reviewer companies assigned can see all activity forms input by the PPP and the TPPP. The TPPP only have visibility of the data they input and an overview of the carbon emissions for everyone on that project. Schedule 2 of the tool T&Cs covers which company types do what in the tool, and which company types see what in the tool.

Can I download my campaign or project data?2023-07-19T17:24:21+01:00

The ability to download a .csv file of projects, which you’ll be able to sort and filter in a multitude of ways, is already available to all users – see here how to do this – How to download a CSV file of your emissions data.

Can I have my project or campaign certified?2023-07-19T17:24:48+01:00

Those familiar with albert will know that they offer certification of footprints, which requires a certain number of sustainable production criteria to be met, and evidence provided by the production team is audited by albert staff. We’re looking at what an AdGreen equivalent might look like, along with the resources required to bring it to life. Sign up to our newsletter for updates.

How do I purchase offsets?2023-07-19T17:25:10+01:00

You can offset with our partner, Ecologi, either accessing their services via the calculator (a link appears once a footprint is Complete) or you can go direct to their website anytime.

We would like to offset out footprint when it’s complete. How much money should I set aside?2023-07-19T17:25:29+01:00

We advocate for offsetting ONLY once any available reductions have been made. Projects completed in the tool during 2022 range from 1.5 Kg to almost 130 metric tonnes CO2e. The average project size from 2022’s data was 4.7 metric tonnes CO2e, although for projects with a budget of £50,000+ per shoot day the average was 12.7 metric tonnes CO2e. Generally speaking carbon follows cost – a large scale production will likely have a larger footprint.

You can of course use the calculator to do a rough estimate when you’re budgeting a job – the calculator will give you an offset cost as well as a total co2e amount, as soon as you add the first activity.

Who should pay the offsetting costs?2023-07-19T17:25:50+01:00

It will be up to the advertiser if they wish to pay for this (and whether they do it directly or via their Principal Production Partner or Third Party Production Partner), and whether they use AdGreen’s offset partner (Ecologi) or not

I am already offsetting my unavoidable emissions through an existing partner. Do I need to do it with Ecologi?2023-07-19T17:26:08+01:00

Carbon offsetting with Ecologi is optional. You can use your own offsetting company if you prefer.

Can you share the methodology for the tool?2023-07-19T17:26:45+01:00

The core calculator of the tool, including all of it’s inputs, formulas and factors, is exactly the same as albert’s. You can read their methodology above.

If the renewable/green energy box is not checked, which emission factor is used for the power – average grid carbon intensity or residual grid intensity (i.e. grid factors without green power)?2023-07-19T17:27:05+01:00

An average emissions intensity is used as we take a market based approached to accounting for renewable energy.

We are a production company working direct to client. Can we assume the position of the Principal Production Partner and set up the campaign ourselves?2023-07-19T17:36:05+01:00

If you are working directly with the client you are the PPP and should set up the campaign and project(s) within it.

Is the calculator free to use?2023-07-19T17:31:44+01:00

The calculator is free at the point of use. AdGreen is funded by a 0.25% levy on production spend, find out more about the AdGreen levy on the about us page.

We’re a post house, should we sign up for the calculator?2023-07-19T17:32:02+01:00

As a post house, unless you also work on productions in your own right, there is no need for you to have an account as the contributor companies will input the information for the items in their respective budgets, including time spent in post-production spaces.

I supply productions with equipment or other service (e.g. catering) – can I have an account?2023-07-19T17:32:25+01:00

Contributor companies will input the information for the items in their respective budgets, including equipment mileage, number of catering heads and studio power units. Get in touch with your regular clients to see what data you will need to provide on your invoices so that they can complete their footprints more easily.

Does the calculator cover ‘digital’ projects?2023-07-19T17:32:46+01:00

The calculator covers any collection of activities resulting in motion, stills or audio content, which is to be used for advertising purposes, no matter the media it will be used on.

Can I use the calculator for music videos?2023-07-19T17:33:03+01:00

Music videos advertise the artists who have produced the music so they would go into the calculator. You will need to ask the record company to register as the ‘brand’.

What about an experiential event we’re putting together for a client?2023-07-19T17:33:26+01:00

The calculator it’s for motion, stills and audio projects only. For events, we’d recommend getting in touch with our friends at Isla and checking out their TRACE carbon calculator.

What about the impact of the media our advertising content will be streamed on?2023-07-19T17:33:58+01:00

You cannot measure the impact of media in the calculator, we would recommend checking out the IPA’s Media Climate Charter for details of their tool.

Can I calculate the footprint of broadcast production?2023-07-19T17:34:28+01:00

BAFTA’s albert is the home of environmental sustainability for film and TV. You can calculate the carbon footprint of your long-form work for broadcast with them, free of charge.

How do I get started using the carbon calculator?2023-07-19T17:34:44+01:00

To get started please see our resources guides, which cover everything from how to videos, terminology we use and what to include and exclude. You can also check out our bite size walkthrough. 

I’ve requested access to the calculator as a new company and haven’t heard back yet?2023-07-19T17:35:02+01:00

Each company who requests a new account is set up by our small team. We will respond to your request as soon as possible. Or get in touch with us at

How do I know if we’re the Principal Production Partner or not?2023-07-19T17:35:45+01:00

The PPP is whoever is working directly with the client and will be billing them for the majority of the production costs. In most cases the PPP will be an advertising agency, and the TPPP will be a production company.

Who can use the AdGreen carbon calculator?2023-07-19T17:28:19+01:00

The calculator and everything that AdGreen provides is for the advertising production community and advertisers.

We are a production company who are keen to calculate, but the advertising agency (who would be the PPP) isn’t engaged with the tool yet. Can we go ahead and set up the project ourselves, even though we’re technically the TPPP?2023-07-19T17:36:37+01:00

Ideally the advertising agency registers and then sets up a campaign and project. We understand each company is on their own journey with regards to production sustainability and there are some who are much further ahead than others. If it appears that they won’t be registering in time, then please go ahead and create the campaign.

We are an advertising agency who are keen to calculate, but the production company isn’t engaged with the tool yet. Can we enter their activities for them?2023-07-19T17:37:19+01:00

Ideally all parties register to use the tool and enter activities as per their budget. We understand each company is on their own journey with regards to production sustainability and there are some who are not as far ahead as others. If it appears that they won’t be registering in time, then please enter their activities if you are able to obtain enough information to do so.

I’m a PPP and have a job that three TPPPs are bidding on. Is there a way to capture the different bids and compare them?2023-07-19T17:37:55+01:00

The easiest way to do this is to create a campaign as normal, and then create 3 projects with the same attributes as needed. One TPPP should be added to each of the projects, and the TPPP should then add the activities in line with their bid/budget. For a full picture, the PPP should also add their activities as relevant to the bid. Only the winning project (bid) should be sent to AdGreen for review, once completed. The other projects can remain ‘In Progress’, or be deleted.

I’m a PPP and trying to add a TPPP to my project, but I can’t see the company I’m working with on the drop down list?2023-07-19T17:38:15+01:00

This means the company is not yet registered to use the tool. You can invite them to join you and start the registration process via the calculator.

I want to submit my project for review but the brand is not yet in the tool and so can’t be added to the campaign?2023-07-19T17:38:38+01:00

If you have searched for the brand and you can’t find them listed, then you can create them as a ‘ghost brand’ (no admin/users attached). Don’t forgot to reach out to your brand contact via the tool.

What does the AdGreen team do when they are reviewing our footprints?2023-10-12T10:52:25+01:00

Submitted and resubmitted projects which meet both of the following criteria will be reviewed:

  1. A budget of at least £50,000 in total (or equivalent in other currencies) AND
  2. A total footprint of at least 2 tonnes CO2e

Where projects do not meet both criteria, every 20th project will be reviewed, as a ‘spot check’. Projects that do not meet this criteria will be automatically approved.

Once a project has been submitted for review, the AdGreen team will perform a number of sense checks:

  • Getting a sense of the project by looking over the attributes provided e.g. number of shoot days, budget etc – this gives an idea of what kind of things we should expect to see and from which contributor company
  • Looking at each activity area in relation to the project details, to see if there are any activities we think might be missing, or there that we wouldn’t expect, or activities that feel too low or too high against our internal benchmarks
  • Looking at the detail of each activity to see if data has been input correctly

After the review is done, we’ll add any messages for the contributors and mark the project as either ‘Complete’, or ‘Amendments Needed’. The contributor companies who need to make amendments will then receive an email notification. After the amendments are made by the relevant parties, the project can be resubmitted for review.

Who gets notifications when projects are submitted for review and when a project is marked as complete?2023-07-19T17:39:26+01:00

In both of these cases, the following people will get notifications:

  • The individual user who created the project 
  • Individual users who have been invited to the project from the PPP and TPPP(s)
  • Other admins at the PPP who did not create the project (N.B. they can still see the project on login, as they can see all projects for their company)
  • Other admins at the TPPP who are not invited to the project (N.B. they can still see the project on login, as they can see all projects for their company)
  • Relevant admin/users of the reviewer companies, such as the brand and production consultancies 

At present, the following people to do not get notifications:


  • Individual users at the PPP and TPPP(s) who are not invited to the specific project
  • Individual users at any of the reviewer companies assigned to the project (N.B. they can still see the project on login, as they can see all projects their company is assigned to)
What about when amendments are requested by AdGreen?2023-07-19T17:41:07+01:00

When amendments are requested, the AdGreen team will indicate in the tool which parties need to make the amendments. Notifications are then sent to the relevant people at the PPP (as per above question) as standard for their reference, and if applicable, to the relevant people at the TPPP too (again as per above question). Individual users at any of the reviewer companies assigned to the project are not sent a notification.

My contract is finishing, do I need to hand over the campaign or project to another person?2023-07-19T17:05:30+01:00

All of the admins at your company will automatically have an overview of the campaign/project and it will remain visible to them after you have finished your contract, even if you or an admin deletes your account. You can also invite other calculator users from your team to the campaign/project before you leave, if you want them to have an overview after you’ve left.

Amendments have been requested on my project footprint, but the TPPP’s team members have finished their allocated production time. What can I do?2023-07-19T17:06:24+01:00

We recommend filling in the calculator as early in the production as possible in order to complete the footprint before contracts end. If there are only a few items which need to be entered following completion it should only take a few minutes, and could perhaps be accommodated by the TPPP during this learning stage of using the calculator. Alternatively, you can estimate the items based on your own knowledge of the work completed and enter them in to your own part of the footprint.

What is activity information and who enters it into a project?2023-07-19T17:06:54+01:00

For more information on entering activity information see here – How to input activities.

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