Sky has announced their Zero Footprint Fund today: a £2m advertising fund designed to help accelerate and amplify initiatives that drive positive behavioural change towards creating a more sustainable future.


Using the power of TV, the fund is open to media agencies, creative agencies and brands with winning entries selected by a panel of credible and knowledgeable judges with strong views on advertising, creativity and sustainability. There will be a first prize of £1m media value, and 4 x runner up prizes to the value of £250,000 each.


Established by Sky as part of its Sky Zero campaign to be net zero carbon by 2030, the new £2 million initiative will support brands that are committed to driving positive behavioural change and tangible impact towards a more sustainable future. Open to media agencies, creative agencies and brands, the fund will support businesses to accelerate and amplify their initiatives to change the world for the better through the power of TV and advertising.


The judging panel will evaluate entries based on their commitment to a carbon zero future – whether this means showcasing how their business operates in a sustainable way; how their products are built to help reduce their carbon footprint, or how they are inspiring and normalising positive behavioural change amongst their customers to protect the environment. Judges include advertising legend Sir John Hegarty, Su-Mei Thompson, CEO of the Media Trust, Juliet Davenport, CEO of Good Energy, Lindsey Clay, CEO Thinkbox, Stephen Woodford, Chair of the Advertising Association, Jo Coombes, Founder of AdGreen, Gideon Spanier, UK Editor-in-chief of Campaign and Karen Blackett OBE Country Manager at WPP & GroupM UK CEO.


The panel also includes senior Sky representation from Debbie Klein, Sky’s Group Chief Marketing, Corporate Affairs and People Officer, Group Director of Bigger Picture, Fiona Ball and new Sky Media Managing Director Tim Pearson.


Applications will be open from the 6th April until the 14th May (register here for the toolkit). From all entries, 10 brands will move forward to a live/virtual pitch with the judges. From this process, the five most creative and impactful ideas will go-on to share the £2 million pot of media value. Each business is guaranteed at least £250,000 with the best and strongest execution securing £1 million for its campaign. The 5 winners will be announced in June with £1m winner judged and selected in October.


AdGreen will be supporting those making the winning ads in measuring and reducing their carbon impact, in line with the resources, tools and training on offer to the industry at large.