ADGREEN’S CARBON CALCULATOR NOW LIVE FOR ADVERTISING INDUSTRY

AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their […]

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CASE STUDY: TEAM ODELAY’S SEVEN STEPS TOWARDS A SUSTAINABLE FUTURE

Production company Odelay Films know a thing or two about creating content with award-winning commercials, branded content, music videos, film, and documentaries under their belt. Happily for us, the talented team is also as passionate about saving the planet as they are about creating beautiful content. Odelay Films Co-Founder Peter Lee Scott, gave us a […]

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LBB ONLINE | WE NEED TO USE OUR CREATIVE SKILLS TO NAVIGATE OUR WAY OUT OF THE CRISIS

APR’s Global CEO Jillian Gibbs and Industry Relations Director Traci Dunne spoke to LBB about the Advertising Industry’s role in combatting the climate crisis. As a founding member of AdGreen, APR is committed to reducing their environmental impact and is supporting the release of the AdGreen carbon calculator this September.   In this interview, Jillian […]

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